Remove product Real-Time CDP
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How VistaPrint delivers personalized product recommendations with Amazon Personalize

AWS Machine Learning

For more than two decades, VistaPrint has empowered small businesses to quickly and effectively create the marketing products – from promotional materials and signage to print advertising and more – to get the job done, regardless of whether they operate in-store or online. Transform the data to create Amazon Personalize training data.

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Customer Data Platforms: A Data-driven Approach to Strengthen Your Marketing Strategies

SmartMessage Blog

In the ever-evolving realm of marketing, a true game-changer has emerged – the Customer Data Platform (CDP). That’s precisely what a Customer Data Platform, or CDP, offers. Gathering the Crew: How CDPs Aggregate Data Customer data platform software acts as a data maestro, collecting information from a multitude of sources.

Data 52
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When Your CDP Met GenAI: 8 Ways They Change the Marketing Game

Optimove

If you’re reading this, then chances are you’re using a CDP to optimize your marketing efforts – and we’ll bet darned good money that you’ve been reaping the rewards – right?  But where the marriage of GenAI and your CDP comes into its own is the ability to identify customer trends.

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Customer Data Platforms: A Data-driven Approach to Strengthen Your Marketing Strategies

SmartMessage Blog

In the ever-evolving realm of marketing, a true game-changer has emerged – the Customer Data Platform (CDP). That’s precisely what a Customer Data Platform, or CDP, offers. Gathering the Crew: How CDPs Aggregate Data Customer data platform software acts as a data maestro, collecting information from a multitude of sources.

Data 52
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Start Mobile Marketing with the Customer: Embrace the Mobile-First World

Optimove

In an era marked by constant connectivity and digital engagement, the average person interacts with their smartphone a staggering 2,617 times every day, according to research by Dscout. Real-Time Relevance Harnessing the immediacy of real-time engagement empowers brands to deliver messages precisely when they matter most.

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Gartner 2023 Magic Quadrant for Multichannel Marketing Hubs: Optimove Ranked #1 in Journey Orchestration   

Optimove

It marked the fourth time that Optimove was recognized as a Challenger. Gartner noted that Optimove is a “Customer-Led Marketing Platform [that] embeds an integrated CDP, centralized profile management, analytics and segmentation, journey and campaign orchestration, and channel execution.”

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How to Develop and Implement a Customer Experience Strategy

Lumoa

CX is the customers’ experience of the product or service itself. It includes interactions with people, processes, products and services. It would help if you were prepared for change and were willing to invest time and money in creating unique customer experiences.

Strategy 277