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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

CX leaders need to present strong business cases for every step of their journey. Let’s explore customer experience management (CEM), its pivotal role in shaping customer lifetime value , and strategies for measuring the return on investment of CX initiatives. Is this the same as Customer Relationship Management, or CRM?

ROI 260
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How to Identify Your Most Important Customer Touchpoints

GetFeedback

When tasked with overhauling the customer experience (CX), business leaders often seek to identify the most critical customer touchpoints. The important touchpoints are a make or break–they determine whether customers choose to stay, whether customers upgrade or cancel and whether customers recommend you to their friends and family.

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The Ultimate Guide: How to Build a Customer Experience Department

Lumoa

Different types of customers will interact with your brand in various ways, they might go back and forth between different touchpoints , and that’s why mapping can be quite the challenge. What are the key touchpoints for different personas? They have responsibilities of both people management and project management.

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The Value of Measuring Customer Delight

CloudCherry

Repeat business and word-of-mouth promotion by delighted customers are vital to the long-term success of a business. Another crucial touchpoint is when a concern or problem arises through a customer service or success team. Briefly, these are: Net Promoter Score (NPS). Customer Delight Score.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

From lead conversion rates (CVR), click-through rates (CTR), and Net Promoter Scores (NPS), companies use multiple metrics to analyze the effectiveness of their CX strategy. Then, use metrics like churn rate, CSAT, and CVR to gauge which touchpoints are negatively impacting CX.

Strategy 208
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The Complete Guide to Mastering Contact Center Analytics

InMoment XI

These analytics tools delve deep, illuminating the nuances of every conversation, every piece of customer feedback , and every touchpoint. The right tools not only capture and analyze data but present it in a manner that’s intuitive and actionable. But the true distinction lies in depth, clarity, and usability. Enter analytics.