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The Unicorn of Content Marketing: The Mailbox NOT the Inbox

Hallmark Business Connections

This article was originally published on Content Marketing Institute. Do you remember the last marketing email you opened? While avalanches of paid ads, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded – the one at the end of your driveway (or attached to your house or in your lobby).

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How Outdoor Equipment Stores Can Give Great Customer Service

CSM Magazine

Remember, technology can not only provide a more streamlined experience for your customers but also empower your team to deliver exceptional service. Effective Marketing Strategies New Product Launches Launching new products like a portable wood stove for tent is an exciting opportunity to create buzz around your outdoor equipment store.

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Analytics Breakthroughs: How to Really Know What Your Customer Wants from You

CSM Magazine

But breakthroughs such as predictive analytics, machine learning, digital self-service, voice analytics and more are not only the cornerstones of the online experiences customers are coming to expect – and will soon demand. That’s what will keep them coming back, and that’s what customer experience analytics can deliver.

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How are retailers working to improve customer experience?

Eptica

With so much spend now gravitating online, it’s particularly important for bricks and mortar retailers to match or even exceed online customer experience if they want to thrive. How can the physical store environment distinguish itself from an online experience?

Retail 48
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The Use of Design Speaks Volumes About Your Online Business

CSM Magazine

For a brand that truly wants to craft a seamless online experience, every step of the customer journey matters. It could also involve the functional use of cookies to remember user preferences and inputs, improving their experience on succeeding visits. A better marketing approach.

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The Future of Live Engagement Is Here as Vee24 Launches V11 Intelligent Conversational Experience

CSM Magazine

Vee24 , the leader in intelligent, conversational, multi-experience solutions, today announced the launch of its latest release, raising the bar for live online customer engagement. Across marketing, sales, and customer service, the platform has targeted solutions to help create differentiated strategies for businesses,” said Iyer.

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Brand Move Roundup – July 27, 2020

C Space

“As we were thinking about this, we were focused on creating the most genuine experience for our fans at home and for our players in the arena,” said Sara Zuckert, senior director of experiential and DTC marketing at the NBA. Fans can access the experience on FXSDCC.com , which is live through July 26.

Brands 52