From DIY to Delight: How Brands Are Maximizing Self-Service Options to Reduce Customer Effort?
SurveySensum
AUGUST 24, 2023
Another research by Harvard Business Review on customer experience reveals that customers who fail in their attempt to use self-service options and are forced to pick up the phone to talk to agents are 10% more likely to be disloyal than those who were able to fully resolve their issues in their channel of choice. Frustrating, right?
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