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How Brazilian Fashion Retailer Passarela Uses Data for Better CX

Oracle

Here’s what we learned about Yasmini and the innovative work she and the Brazilian fashion retailer are doing in customer experience. In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil. It is one of the largest fashion ecommerce operations in the country.

Fashion 50
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Evolution of Customer Experience in E-Commerce 2023

Lumoa

In the past two years, we’ve seen a massive surge in online shopping, from tech products to fashion items. Companies should aim to meet their customers’ expectations by continuing to fine-tune their customer experience (CX) programs. Customers view personalization as an integral part of their online experience.

e-support 208
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Making Informed Predictions Around Emerging Trends

NetBase

And who would have thought that we’d see the fashion industry drop everything to make masks. Or that we’d see a virtual-only Paris Fashion Week. But in a shining display of adaptability, they put all of their resources behind quickly growing their nascent AirBnB Online Experiences , which saw it through the worst of the lockdowns.

Trends 105
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Is the Future of Retail, Physical or Virtual?

C3Centricity

Balance web rooming and showrooming by investing in mutually-beneficial experiences and outcomes on both sides. Explore new technologies to reimagine the in-store/online experience blurring the lines between digital/brick-and-mortar. Our desires are no longer limited by what is available in-store or even in our own country.

Retail 194
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Profit-Killing In Malls: Shocking Results!

Beyond Philosophy

They describe fashionable downtown shops with special items you couldn’t find anywhere else. Perhaps more significantly, the online experience is no better, even as Amazon threatens to overtake Macy’s as the nation’s top clothing retailer. Chic salespeople helped you choose just the right thing.

Fashion 113
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The Future of Retail is in the Stars (or is it the Cloud?) Testing

C3Centricity

Balance web rooming and showrooming by investing in mutually-beneficial experiences and outcomes on both sides. Explore new technologies to reimagine the in-store/online experience blurring the lines between digital/brick-and-mortar. Our desires are no longer limited by what is available in-store or even in our own country.

Retail 177
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Stop the Condescending Second Guessing. Trust that Customers Know What They Want.

ERDM

Article by Ernan Roman Featured on RetailTouchPoints.com According to the IBM 2017 Customer Experience Index (CEI) Study , “Only 19% of brands offer more than a basic level of personalization of the online experience.” So how do marketers step up and deliver? I want more than just simplistic buying history-based emails."

Fashion 58