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How Brazilian Fashion Retailer Passarela Uses Data for Better CX

Oracle

Here’s what we learned about Yasmini and the innovative work she and the Brazilian fashion retailer are doing in customer experience. In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil. It is one of the largest fashion ecommerce operations in the country.

Fashion 50
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Evolution of Customer Experience in E-Commerce 2023

Lumoa

In the past two years, we’ve seen a massive surge in online shopping, from tech products to fashion items. Companies should aim to meet their customers’ expectations by continuing to fine-tune their customer experience (CX) programs. Customers view personalization as an integral part of their online experience.

e-support 208
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Brand Move Roundup – July 27, 2020

C Space

The Brand Move Roundup – July 27, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52
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Making Informed Predictions Around Emerging Trends

NetBase

As some trends moved to the back burner and new ones came on unexpectedly, brands have had their hands full making informed predictions around emerging trends. We’ll explore why brands shouldn’t get complacent in their market research with a focus on: Ways in which 2020 predictions where a bit off. How pandemics can defy planning.

Trends 105
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Is the Future of Retail, Physical or Virtual?

C3Centricity

Personally, I’m happy to order my usual brands online and have them delivered, especially when they’re cumbersome, like pet food, drinks, tinned and paper products. Several home improvement brands and stores are already offering apps which allow customers to see their potential purchases in their homes.

Retail 194
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The Future of Retail is in the Stars (or is it the Cloud?) Testing

C3Centricity

Personally, I’m happy to order my usual brands online and have them delivered, especially when they’re cumbersome, like pet food, drinks, tinned and paper products. Several home improvement brands and stores are already offering apps which allow customers to see their potential purchases in their homes.

Retail 177
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Stop the Condescending Second Guessing. Trust that Customers Know What They Want.

ERDM

Article by Ernan Roman Featured on RetailTouchPoints.com According to the IBM 2017 Customer Experience Index (CEI) Study , “Only 19% of brands offer more than a basic level of personalization of the online experience.” So how do marketers step up and deliver? I want more than just simplistic buying history-based emails."

Fashion 58