How Brazilian Fashion Retailer Passarela Uses Data for Better CX

Smarter CX

Next week at Oracle Modern Customer Experience 2018 in Chicago, the Markie Awards ceremony will take place, where winners in 19 categories of marketing and customer experience excellence will be announced. Here’s what we learned about Yasmini and the innovative work she and the Brazilian fashion retailer are doing in customer experience. In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil.

Brand Move Roundup – July 27, 2020

C Space

The Brand Move Roundup – July 27, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. For most of its history, the center has been filming its performances, and now they are being made available online.

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Brand Move Roundup – May 21, 2020

C Space

The Brand Move Roundup – May 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus.

Is the Future of Retail, Physical or Virtual?

C3Centricity

Like many CPG companies, they were considering online retailing. They were already selling a little online, but hadn’t seriously considered it until then. they were reconsidering just how big they could or should grow their online business.

Retail 241

The Future of Retail is in the Stars (or is it the Cloud?) Testing

C3Centricity

Like many CPG companies, they are considering online retailing. They are already selling a little online, but haven’t seriously considered it until recently. they are now reconsidering just how big they could or should grow their online business. “Never miss an episode.

Retail 195

Making Informed Predictions Around Emerging Trends

NetBase

As some trends moved to the back burner and new ones came on unexpectedly, brands have had their hands full making informed predictions around emerging trends. Chatter about the latest hairstyles waned as people lamented online about how long it had been since they’d seen a stylist.

5 breakthrough in-store experiences (and the employees behind them)

Qualtrics

Increasingly, online and offline customer experiences form part of a merged ecosystem where shoppers move freely between multiple channels. To provide the levels of ease and personalization customers now expect, brands must engage their audiences seamlessly across all touchpoints. The consumer experience is no longer just a matter of going shopping in a store or pulling out a device to make a purchase online. What goes into a great in-store experience?

How do UK banks rate on customer experience?

Eptica

Date: Wednesday, March 14, 2018 How do UK banks rate on customer experience? At the same time online and mobile banking is growing, while traditional players also face a raft of agile new entrants that are focusing on the experience and services they provide to customers. They want an easy, transparent experience from brands that treat them well, value their time and reduce friction in all areas. How are UK banks doing in terms of the customer experience?

The online retail Christmas battle; what makes a winning digital experience?

Maru/Matchbox

Since 1999, Maru/edr have been benchmarking the online retail landscape over the crucial Christmas trading period to unearth best practice and understand what makes a winning digital customer experience. Our unique methodology uses trained assessors to evaluate the end-to-end user experience across a selection of leading retail sites. Despite hitting the headlines recently with lower-than-anticipated growth, it was online fashion pioneers ASOS who top the league table.

10 Steps to Immediately Improve Customer Retention With Journey Analytics

Pointillist

Richard Boire, of Boire Filler Group , lays out this difference in a compelling fashion. Journey analytics can quickly focus attention on the biggest opportunities to improve customer retention by answering critical questions such as: Which customer service interactions result in poor customer experiences and sub-par retention? By mapping the customer journey you are able to analyze the complete experience from end-to-end in the eyes of your customer. By Swati Sahai.

How are retailers working to improve customer experience?

Eptica

Date: Friday, February 26, 2016 How are retailers working to improve customer experience? Author: Robin Tandon Customer experience is important to every industry, but particularly vital for retail. And with many stores often selling the same products, customer experience is a more appealing way of differentiating than competing on price (which obviously has a direct impact on margins). How can the physical store environment distinguish itself from an online experience?

Does ‘showrooming’ mean the end of retail? Or can customer experience save the high street store…

Smith+co CX

Like Phoenix arising from the ashes, retail brands Jessops and HMV have both returned to the high street albeit in a stripped down, leaner form. Both brands were much loved by their customers and had a reputation for being pretty good at what they did. But this was not enough to sustain sales in the face of the onslaught from online shopping. It really depends on how the brand thinks about the retail and online channels and the extent to which they work in harmony.