How Brazilian Fashion Retailer Passarela Uses Data for Better CX

Smarter CX

Next week at Oracle Modern Customer Experience 2018 in Chicago, the Markie Awards ceremony will take place, where winners in 19 categories of marketing and customer experience excellence will be announced. Here’s what we learned about Yasmini and the innovative work she and the Brazilian fashion retailer are doing in customer experience. In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil.

Is the Future of Retail, Physical or Virtual?

C3Centricity

Like many CPG companies, they were considering online retailing. They were already selling a little online, but hadn’t seriously considered it until then. they were reconsidering just how big they could or should grow their online business.

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The Future of Retail is in the Stars (or is it the Cloud?) Testing

C3Centricity

Like many CPG companies, they are considering online retailing. They are already selling a little online, but haven’t seriously considered it until recently. they are now reconsidering just how big they could or should grow their online business. “Never miss an episode.

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Stop the Condescending Second Guessing. Trust that Customers Know What They Want.

ERDM

Article by Ernan Roman Featured on RetailTouchPoints.com According to the IBM 2017 Customer Experience Index (CEI) Study , “Only 19% of brands offer more than a basic level of personalization of the online experience.” This doesn’t come close to meeting consumers’ demands for more personalized and human needs-based communications and experiences. In our ERDM VoC research , consumers told us time and time again that marketers still don’t get it!

Profit-Killing In Malls: Shocking Results!

Beyond Philosophy

When Macy’s cut its sales and profit expectations this week, some analysts blamed consumer spending patterns and the difficulties facing department stores generally. But as the New York Times reports , at least one analyst placed the blame squarely on Macy’s failure to deliver a compelling customer experience. “The blunt truth is that Macy’s does not give consumers a reason to visit its stores,” said Neil Saunders, CEO of Conlumino, a research firm.

How do UK banks rate on customer experience?

Eptica

Date: Wednesday, March 14, 2018 How do UK banks rate on customer experience? At the same time online and mobile banking is growing, while traditional players also face a raft of agile new entrants that are focusing on the experience and services they provide to customers. Loyalty is driven by meeting consumer needs. They want an easy, transparent experience from brands that treat them well, value their time and reduce friction in all areas.

5 breakthrough in-store experiences (and the employees behind them)

Qualtrics

Increasingly, online and offline customer experiences form part of a merged ecosystem where shoppers move freely between multiple channels. The consumer experience is no longer just a matter of going shopping in a store or pulling out a device to make a purchase online. What goes into a great in-store experience? Customer experience design is made up of many things. Oasis – merging online and in-store fashion retail.

How are retailers working to improve customer experience?

Eptica

Date: Friday, February 26, 2016 How are retailers working to improve customer experience? Author: Robin Tandon Customer experience is important to every industry, but particularly vital for retail. And with many stores often selling the same products, customer experience is a more appealing way of differentiating than competing on price (which obviously has a direct impact on margins). How can the physical store environment distinguish itself from an online experience?

10 Steps to Immediately Improve Customer Retention With Journey Analytics

Pointillist

Richard Boire, of Boire Filler Group , lays out this difference in a compelling fashion. Journey analytics can quickly focus attention on the biggest opportunities to improve customer retention by answering critical questions such as: Which customer service interactions result in poor customer experiences and sub-par retention? By mapping the customer journey you are able to analyze the complete experience from end-to-end in the eyes of your customer. By Swati Sahai.

Brand Move Roundup – May 21, 2020

C Space

Digital learning and talent management brands Skillsoft and SumTotal held a live global experience for learning, talent, and business leaders virtually this year, after a last-minute dash to turn their usual face-to-face event into an online experience.

Does ‘showrooming’ mean the end of retail? Or can customer experience save the high street store…

Smith+co CX

But this was not enough to sustain sales in the face of the onslaught from online shopping. The fact is there were just not enough consumers willing to visit the stores and those that did were often ‘showrooming’, visiting the store to see the product, get advice and then leaving to purchase it online and get a better deal. It really depends on how the brand thinks about the retail and online channels and the extent to which they work in harmony.