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How Brazilian Fashion Retailer Passarela Uses Data for Better CX

Oracle

Next week at Oracle Modern Customer Experience 2018 in Chicago, the Markie Awards ceremony will take place, where winners in 19 categories of marketing and customer experience excellence will be announced. In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil.

Fashion 50
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Evolution of Customer Experience in E-Commerce 2023

Lumoa

In the past two years, we’ve seen a massive surge in online shopping, from tech products to fashion items. Companies should aim to meet their customers’ expectations by continuing to fine-tune their customer experience (CX) programs. Customers view personalization as an integral part of their online experience.

e-support 208
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Making Informed Predictions Around Emerging Trends

NetBase

We’ll explore why brands shouldn’t get complacent in their market research with a focus on: Ways in which 2020 predictions where a bit off. telehealth market is predicted to top 80% year over year growth in 2020 due to the pandemic. And who would have thought that we’d see the fashion industry drop everything to make masks.

Trends 105
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Is the Future of Retail, Physical or Virtual?

C3Centricity

” This, he claims, is the moment when executives fail to see how customers and markets are shifting. The new Kodak Moment is when executives fail to see how customers & markets are shifting #retail Click To Tweet. Balance web rooming and showrooming by investing in mutually-beneficial experiences and outcomes on both sides.

Retail 194
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The Future of Retail is in the Stars (or is it the Cloud?) Testing

C3Centricity

” This, he claims, is the moment when executives fail to see how customers and markets are shifting. The new Kodak Moment is when executives fail to see how customers & markets are shifting #retail Click To Tweet. Balance web rooming and showrooming by investing in mutually-beneficial experiences and outcomes on both sides.

Retail 177
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Stop the Condescending Second Guessing. Trust that Customers Know What They Want.

ERDM

Article by Ernan Roman Featured on RetailTouchPoints.com According to the IBM 2017 Customer Experience Index (CEI) Study , “Only 19% of brands offer more than a basic level of personalization of the online experience.” So how do marketers step up and deliver? For 2018 they need to trust that customers know what they want.

Fashion 58
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Brand Move Roundup – July 27, 2020

C Space

“As we were thinking about this, we were focused on creating the most genuine experience for our fans at home and for our players in the arena,” said Sara Zuckert, senior director of experiential and DTC marketing at the NBA. Fans can access the experience on FXSDCC.com , which is live through July 26.

Brands 52