How Brazilian Fashion Retailer Passarela Uses Data for Better CX

Smarter CX

Next week at Oracle Modern Customer Experience 2018 in Chicago, the Markie Awards ceremony will take place, where winners in 19 categories of marketing and customer experience excellence will be announced. We spoke with Yasmini Ferrara, Director of Ecommerce and Marketing at Passarela, a Markie Award finalist in the Best Use of Data category. In 2005 we’ve started, which was the first store to sell women’s fashion shoes in Brazil.

Making Informed Predictions Around Emerging Trends


We’ll explore why brands shouldn’t get complacent in their market research with a focus on: Ways in which 2020 predictions where a bit off. telehealth market is predicted to top 80% year over year growth in 2020 due to the pandemic. Or that we’d see a virtual-only Paris Fashion Week.


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Is the Future of Retail, Physical or Virtual?


Like many CPG companies, they were considering online retailing. They were already selling a little online, but hadn’t seriously considered it until then. they were reconsidering just how big they could or should grow their online business.

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The Future of Retail is in the Stars (or is it the Cloud?) Testing


Like many CPG companies, they are considering online retailing. They are already selling a little online, but haven’t seriously considered it until recently. they are now reconsidering just how big they could or should grow their online business. “Never miss an episode.

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Stop the Condescending Second Guessing. Trust that Customers Know What They Want.


Article by Ernan Roman Featured on According to the IBM 2017 Customer Experience Index (CEI) Study , “Only 19% of brands offer more than a basic level of personalization of the online experience.” This doesn’t come close to meeting consumers’ demands for more personalized and human needs-based communications and experiences. So how do marketers step up and deliver?

Brand Move Roundup – July 27, 2020

C Space

As we were thinking about this, we were focused on creating the most genuine experience for our fans at home and for our players in the arena,” said Sara Zuckert, senior director of experiential and DTC marketing at the NBA. The Brand Move Roundup – July 27, 2020.

How do UK banks rate on customer experience?


Date: Wednesday, March 14, 2018 How do UK banks rate on customer experience? At the same time online and mobile banking is growing, while traditional players also face a raft of agile new entrants that are focusing on the experience and services they provide to customers. They want an easy, transparent experience from brands that treat them well, value their time and reduce friction in all areas. How are UK banks doing in terms of the customer experience?

How are retailers working to improve customer experience?


Date: Friday, February 26, 2016 How are retailers working to improve customer experience? Author: Robin Tandon Customer experience is important to every industry, but particularly vital for retail. And with many stores often selling the same products, customer experience is a more appealing way of differentiating than competing on price (which obviously has a direct impact on margins). How can the physical store environment distinguish itself from an online experience?

5 breakthrough in-store experiences (and the employees behind them)


Increasingly, online and offline customer experiences form part of a merged ecosystem where shoppers move freely between multiple channels. The consumer experience is no longer just a matter of going shopping in a store or pulling out a device to make a purchase online. For example, mobile apps offer the potential to use customer data to personalize offers, and geolocation to provide marketing relevant to time and place.

Brand Move Roundup – May 21, 2020

C Space

Digital learning and talent management brands Skillsoft and SumTotal held a live global experience for learning, talent, and business leaders virtually this year, after a last-minute dash to turn their usual face-to-face event into an online experience. global market share.

Does ‘showrooming’ mean the end of retail? Or can customer experience save the high street store…

Smith+co CX

But this was not enough to sustain sales in the face of the onslaught from online shopping. The fact is there were just not enough consumers willing to visit the stores and those that did were often ‘showrooming’, visiting the store to see the product, get advice and then leaving to purchase it online and get a better deal. It really depends on how the brand thinks about the retail and online channels and the extent to which they work in harmony.