How Brazilian Fashion Retailer Passarela Uses Data for Better CX
APRIL 3, 2018
Next week at Oracle Modern Customer Experience 2018 in Chicago, the Markie Awards ceremony will take place, where winners in 19 categories of marketing and customer experience excellence will be announced. We spoke with Yasmini Ferrara, Director of Ecommerce and Marketing at Passarela, a Markie Award finalist in the Best Use of Data category. In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil.