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Norwegian – Customer Experience Review

ijgolding

Let me start with the online experience. It does what it needs to do, but does not offer the most intuitive of online user experiences. For example, online check in is not that easy to figure out. Checking in at London Gatwick was also an interesting experience. Norwegian score 7 out of 10 for this category.

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Is the Future of Retail, Physical or Virtual?

C3Centricity

Balance web rooming and showrooming by investing in mutually-beneficial experiences and outcomes on both sides. Explore new technologies to reimagine the in-store/online experience blurring the lines between digital/brick-and-mortar. Our desires are no longer limited by what is available in-store or even in our own country.

Retail 194
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The Future of Retail is in the Stars (or is it the Cloud?) Testing

C3Centricity

Balance web rooming and showrooming by investing in mutually-beneficial experiences and outcomes on both sides. Explore new technologies to reimagine the in-store/online experience blurring the lines between digital/brick-and-mortar. Our desires are no longer limited by what is available in-store or even in our own country.

Retail 177
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10 Steps to Immediately Improve Customer Retention With Journey Analytics

Pointillist

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. What is Customer Retention? As a result, you have to deduce customer retention based on activity within a certain period of time.

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The online retail Christmas battle; what makes a winning digital experience?

Maru Group

Despite hitting the headlines recently with lower-than-anticipated growth, it was online fashion pioneers ASOS who top the league table. They not only offer a great customer experience across desktop and mobile but also maintain a good performance across customer contact touchpoints, including live chat.

Retail 40
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5 breakthrough in-store experiences (and the employees behind them)

Qualtrics

There’s staff selection and training, the way employees are managed and the degree of autonomy they have in their interactions with customers. On a more strategic level, there’s customer journey analysis, collection and interpretation of experience data, patterns in visit time and duration and so on.

Travel 34