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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. What is great about The Loyalty Magazine Awards is the willingness to share why each brand won their award or received special recognition – which allows us, as practitioners, to learn, and not just enjoy the gin fizz. Mastering customer data (finally).

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Driving Digital Engagement: The Impact of CX Software on Customer Interactions

CSM Magazine

Gathering Customer Information A key feature of CX software is its capacity to gather customer data at various touchpoints throughout the customer journey. CX software equips businesses with metrics like Net Promoter Scores (NPS), Customer Satisfaction (CSAT) score, and Customer Effort Score (CES), among others.

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Q&A From My CXPA Webinar: From Journey Mapping To Journey Management

Kerry Bodine

And for more on this subject, I suggest checking out these two additional posts: Quant Data, Qual Data: Use Just One To Derail Your CX Efforts. UX folks are generally focused on designing specific digital touchpoints, like a website or a mobile app. This approach is detailed in my blog post 3 Steps To Better Customer Research.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints. Hybrid points programs.

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Customer Experience Engineering Demystified: An In-Depth Look

CSM Magazine

At its core, customer experience engineering seeks to ensure that every touchpoint a customer has with a company leaves a positive and lasting impression. Consistency Consistency is vital for delivering a cohesive customer experience across multiple touchpoints.

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Improve NPS with these 11 surefire strategies

SurveySensum

Given its significance, how do you improve your Net Promoter Score? Here are the 11 surefire strategies that can help you increase the Net Promoter Score. The first step to improve your NPS score is to understand the CURRENT STATE of your NPS Program. In every QBR meeting, discuss the NPS score for each department.

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Improve NPS with these 11 surefire strategies

SurveySensum

Given its significance, how do you improve your Net Promoter Score? Here are the 11 surefire strategies that can help you increase the Net Promoter Score. The first step to improve your NPS score is to understand the CURRENT STATE of your NPS Program. In every QBR meeting, discuss the NPS score for each department.

NPS 52