The Link Between RFM & NPS in Ecommerce Growth
Retently
FEBRUARY 20, 2023
RFM and NPS are widely used in ecommerce for these purposes. Yet, while observation is arguably the most straightforward approach to forecasting customer behavior, it still requires significant effort. As a result, the higher the score, the higher the likelihood of future purchases. What is NPS? What is RFM?
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