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Customer retention in the telecom industry – new thinking

TechSee

Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases. Acquisition costs far outweigh those of keeping current customers, further motivating companies to implement innovative strategies to boost customer retention in the telecom industry.

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Telecoms and Retention: Are customers leaving as fast as your internet speed?

CloudCherry

Given what’s happening in the market, it is crucial for telecom brands to not go out all guns blazing and pump millions of cash into advertising and marketing to attract new customers. Customer retention is, therefore, the most pragmatic solution to tackle customer churn. Customer retention over acquisition any day!

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Can proactive customer retention efforts backfire?

Arie Goldshlager

I found this note on “When It Comes To Retaining Your Customers, Sometimes It’s Best To Leave Them Alone” very thought-provoking. Please note particularly: The research involved 65,000 customers of a South American wireless communications firm. Please add your perspective in a comment below:

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Customer Satisfaction Best Practices: Insights for Marketing Experts

SurveySensum

Anticipating Future Needs Analyzing your customer needs and market trends helps you stay ahead and develop innovative products and strategies. Just like how Apple anticipated the demand for wireless headphones and launched AirPods, meeting emerging customer needs and preferences.

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Telecoms in Mumbai: What It Teaches Us about India and CX

Beyond Philosophy

More of these consumers (66%) want self-service for their needs over calling into customer care. A strong majority (74%) would switch providers if they could get the same level of wireless connectivity from an online provider (such as Google). Apple, Facebook or Google) provided comparable wireless connectivity.

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List of Companies That Outsource Call Centers

Magellan Solutions

AT&T is a telecommunications company specializing in phone and internet services, wireless and data communications, IP-based and satellite television, telecommunications equipment, and security services. The Wall Street Journal, an award-winning newspaper, outsourced its inbound customer retention to an outsourcing provider.

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Astea and Software AG Partner to Provide Field Service IoT Solution

Alliance by IFS

The availability of low-cost IoT sensors, higher bandwidth wireless networks, and more robust cloud computing infrastructure is moving traditional service delivery beyond simple break-fix models to predictive service.