Strativity

OCTOBER 16, 2017

Customer experience transformations can produce benefits such as more loyal and satisfied customers; improved sales, marketing, and service capabilities; and increased employee engagement. They forgo quantifying the financial benefits of improving customer experience but have obvious known costs of such initiatives.

Return on Investment 45

Return on Investment Customer Journeys ROI Customer Experience 45

Strativity

OCTOBER 16, 2017

Customer experience transformations can produce benefits such as more loyal and satisfied customers; improved sales, marketing, and service capabilities; and increased employee engagement. They forgo quantifying the financial benefits of improving customer experience but have obvious known costs of such initiatives.

Return on Investment 40

Return on Investment Customer Journeys ROI Customer Experience 40

Experience Investigators by 360Connext

JANUARY 28, 2020

According to Forrester’s 2020 Predictions , 1 in 4 customer experience professionals will lose their job this year. Several reports on the biggest CX Challenges (as ranked by CX professionals) include proving ROI and developing and maintaining executive-level CX understanding and commitment among their top three concerns.

Customer Journeys 250

Customer Journeys Net Promoter Score ROI Metrics 250

Totango

JANUARY 4, 2019

‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of both the modern wave of technology and the new customer-centricity business model.

Customer Centricity 79

Customer Centricity ROI Strategy Company 79

Optimove

NOVEMBER 15, 2023

Why It Matters: Segmentation makes your messages more relevant and ensures you’re connecting with your highest-value customers at the moments they’re most likely to respond. In this post, learn why segmentation needs to be at the cornerstone of any successful SMS marketing campaign.

Return on Investment 59

Return on Investment ROI Customer Retention Loyalty 59

Eptica

MARCH 28, 2018

Date: Wednesday, March 28, 2018 Why it is time to calculate the ROI of VoC programs. Author: Olivier Njamfa Businesses have been running Voice of the Customer (VoC) programs for some time , but in many cases overall customer satisfaction has actually deteriorated. This can be linked to business metrics to give a true ROI figure.

ROI 65

ROI Net Promoter Score Return on Investment Effort Score 65

Optimove

NOVEMBER 15, 2023

Why It Matters: SMS marketing segmentation makes your messages more relevant and ensures you’re connecting with your highest-value customers at the moments they’re most likely to respond. In this post, learn why message segmentation needs to be the cornerstone of any successful SMS marketing campaign.

Return on Investment 52

Return on Investment ROI Customer Retention Loyalty 52

GetFeedback

MAY 9, 2019

What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. What are the customer experience maturity levels? The VoC is the heartbeat of any customer experience program. that make the most impact on your main CX metric. .

Customer Experience 337

Customer Experience Customer Journeys Metrics Effort Score 337

Second to None

MAY 8, 2018

The following article is a guest post submitted by Camille Moore from Taktical Digital , a digital marketing agency based out of New York, New York: If you are interested in submitting a guest post to the Second To None blog, please reach out to danielb@secondtonone.com with your idea. Essentials of the Stage One Customer Journey.

Ecommerce 59

Ecommerce Customer Journeys Brands Marketing 59

Lumoa

JUNE 30, 2022

Maybe they don’t get included in product decisions or informed when new marketing campaigns are run. There are a few common challenges when trying to make customer experience value visible across your company: Lack of good data Contact rate Competing priorities. How to sell customer experience across your organisation.

Customer Experience 277

Customer Experience How To Metrics Feedback 277

Optimove

JUNE 15, 2023

Are you a plan-it-all-out, ship-at-regular-intervals kinda SMS marketer? Or a hell-bent on ensuring your customers are continually engaged – aka ‘scheduled’ SMS marketer? If your KPIs are all about engagement, retention, and maximizing ROI (and let’s face it, whose aren’t? Think hard about timing!

Marketing 52

Marketing How To Return on Investment e-support 52

Comm100

JANUARY 11, 2023

The State of Automated Customer Service in 2023. In 2022, 59% of companies surveyed agreed that their markets have become more competitive in recent years. As a result, customer service expectations are now sky-high as consumers demand the very best support – and will even switch brands for better service. Travel: 16%.

Customer Service 203

Customer Service Self Service Chatbots Healthcare 203

Experience Investigators by 360Connext

FEBRUARY 9, 2021

Is customer experience worth it? C-level leaders want to know if customer experience (CX) is worth the investment. Customer-focused employees across marketing, sales, HR, and other departments want to know if new CX initiatives are worth pushing for. So… Is customer experience worth it?

Customer Experience 261

Customer Experience Effort Score Net Promoter Score Culture 261

CX Journey

MARCH 13, 2019

According to CX Network’s latest Annual Global State of CX Report , showing return on investment (ROI) from CX projects is one of the top challenges troubling CX practitioners. Evidencing ROI was highlighted by almost half of the respondents as the biggest block to gaining approval for future CX investments.

Customer Experience 151

Customer Experience ROI NPS Return on Investment 151

Lumoa

SEPTEMBER 8, 2021

Customer Experience is evolving. The barrier to entry is lower than ever, and new competitors are entering the market every day. To keep pace and make sure your products deliver value, you need to be continually listening for customer input. Sharpening your customer experience skills will help you stay ahead of your competitors.

Customer Experience Management 208

Customer Experience Management CEM Customer Experience Management 208

ClearAction

JANUARY 28, 2015

Exploring the Elusive ROI of Customer Experience Management. Investments that entice CXM ROI include CRM, loyalty programs, references, engagement programs, content/digital marketing, alliances, advertising, campaigns, deals, and closing the loop on negative voice-of-the-customer one-by-one.

ROI 48

ROI Customer Experience Management Customer Experience Management 48

NICE inContact

OCTOBER 17, 2019

For the private sector, customer service has served as the cornerstone of a well thought out marketing strategy. Businesses make investments to improve all touch points across the customer journey to ensure that each one of those customers has an exceptional experience when it comes to engaging with the brand.

Contact Center 120

Contact Center Customer Experience Return on Investment e-support 120

Totango

JUNE 28, 2022

The primary mission of a Chief Marketing Officer (CMO) is to foster growth, attract new leads, and increase sales by effectively communicating the value the company’s products and services can provide. Maximize Your Return on Investments. From there, you’re able to generate customer momentum and reduce the time-to-value.

Return on Investment 73

Return on Investment Competitive Advantage ROI Effort Score 73

Gainsight

JUNE 27, 2023

By incorporating digital touchpoints and key elements of Digital Success into onboarding processes and throughout the customer journey, organisations can achieve operational efficiency and free up Customer Success Managers (CSMs) to focus on more strategic initiatives. What’s Next?

ROI 52

ROI Return on Investment Touchpoint Leadership 52

SurveySparrow

JUNE 30, 2023

CX (Customer Experience) UX (User Experience) Focuses on the overall experience a customer has with a brand or organization Concentrates on the experience users have when interacting with a specific product or service. Encompasses all touchpoints and interactions throughout the customer journey.

Customer Experience Design 52

Customer Experience Design Customer Experience Effort Score Customer Journeys 52

ChurnZero

MARCH 11, 2020

From these discussions, we were able to gain incredible insights into the root causes of customer churn that informed our strategy from marketing and sales through product and service delivery. Traditional product management and marketing teams tend to focus on win/loss analysis in the sales process. Didn’t realize ROI.

Customer Journeys 52

Customer Journeys ROI Return on Investment Customer Success 52

CX Journey

MARCH 13, 2019

According to CX Network’s latest Annual Global State of CX Report , showing return on investment (ROI) from CX projects is one of the top challenges troubling CX practitioners. Evidencing ROI was highlighted by almost half of the respondents as the biggest block to gaining approval for future CX investments.

Customer Experience 81

Customer Experience ROI NPS Return on Investment 81

Thematic

APRIL 17, 2024

Analyze for actionable insights: Customer experience analytics identifies the key pain points and opportunities. Analyze the data to determine the main drivers of loyalty or satisfaction, and ways to optimize experiences for different customer segments and across the customer journey.

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Thematic

APRIL 17, 2024

Analyze for actionable insights: Customer experience analytics identifies the key pain points and opportunities. Analyze the data to determine the main drivers of loyalty or satisfaction, and ways to optimize experiences for different customer segments and across the customer journey.

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Thematic

APRIL 17, 2024

Analyze for actionable insights: Customer experience analytics identifies the key pain points and opportunities. Analyze the data to determine the main drivers of loyalty or satisfaction, and ways to optimize experiences for different customer segments and across the customer journey.

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

SmartKarrot

JULY 22, 2022

Now businesses are utilizing customer training platforms to deliver exceptional experiences throughout the customer journey. But, managing customer education as a core business operation is not enough. Measuring Return on Investment (ROI) to educate customers is equally important.

ROI 10

ROI Return on Investment How To Training 10

BlueOcean

MARCH 30, 2018

What are the table stakes, the trends, the market research, the vocabulary? Blue Ocean: Return on investment is crucial, but its measurement isn’t always tangible. Yes, ROI is found in tangible dollars, but we’re also talking about factors such as customer satisfaction, innovation, process improvement and more.

Contact Center 184

Contact Center Customer Journeys Hospitality Culture 184

Happy or Not

DECEMBER 7, 2023

Analyzing data from non-buyers who didn’t purchase can help companies optimize their offering and service to cater to a wider audience, as well as create more effective content marketing and tailor their services to the market, turning potential customers into actual buyers.

Feedback 36

Feedback How To Social Media Multi-Channel 36

Kayako

JUNE 1, 2017

Provide statistics on satisfaction, NPS, loyalty/retention rates, and exactly how your team generates a positive return on investment. Recommended reading: How to Sell Better Customer Service To Your Board. 5 Costly Mistakes in Voice of the Customer Programs. Why Customer Development Is Crucial to Every Business’ Success.

Customer Service 205

Customer Service Return on Investment Customer Satisfaction Fashion 205

CSM Magazine

AUGUST 31, 2018

More and more businesses are allocating budget to dominate the online market, so how exactly can you determine how your campaigns are performing and ensure your agency can prove its value to clients? The data collected will provide a detailed report on the ROI for each marketing channel. This is where call tracking comes in.

Metrics 40

Metrics Customer Journeys ROI Advertising 40

CustomerSuccessBox

JUNE 13, 2022

All of this contributes to bettering customer journeys and propelling the company’s future growth. Customer success and the role of Customer Intelligence. Customer intelligence may assist marketers in achieving a wide range of customer success objectives and activities.

Customer Success 52

Customer Success Net Promoter Score Customer Centricity ROI 52

BlueOcean

APRIL 18, 2017

What are the table stakes, the trends, the market research, the vocabulary? Blue Ocean: Return on investment is crucial, but its measurement isn’t always tangible. Yes, ROI is found in tangible dollars, but we’re also talking about factors such as customer satisfaction, innovation, process improvement and more.

Contact Center 180

Contact Center Customer Journeys Hospitality Culture 180

Second to None

MARCH 14, 2018

To learn more about how to influence a more experiential business strategy, check out Brett Hyman’s piece published by Chief Marketer. However, proving the return on investment of experiential isn’t as cut and dried as tracking the click-through rates of your online ads. In marketing events, company objectives come first.

Strategy 54

Strategy ROI Social Media Return on Investment 54

CloudCherry

JANUARY 21, 2020

VoC requires fundamental shifts in how organizations relate with customers and can touch many corners of the business–from marketing to product development. The takeaway is clear: Listening to customers helps companies understand and address customer needs. Reaping the Rewards of Voice of the Customer Excellence.

Effort Score 195

Effort Score Feedback Net Promoter Score Survey 195

Hero Digital

DECEMBER 27, 2018

Today, the customer journey spans across digital channels (websites, mobile apps, smart TVs) and physical ones (in-store shopping, face-to-face financial planning meetings, doctor-patient appointments). For brands to thrive in this environment, they must approach customer experience holistically and bridge any gaps between outlets.

Omni-Channel 40

Omni-Channel e-support Return on Investment Touchpoint 40

Gainsight

JULY 5, 2022

However, to completely leverage the expanding customer success effects, your CS leader needs an individual or team to help map out the where, when, and how customer success intersects your daily operations and transforms your customers’ journey. Ready to provide education for onboarding and customer usage.

Roadmap 59

Roadmap Return on Investment Customer Journeys Customer Success 59

Happy or Not

NOVEMBER 17, 2023

It’s a straightforward yet potent approach to staying attuned to customer satisfaction and consistently delivering top-notch service. Mystery shopping involves enlisting undercover customers who discreetly visit establishments and assess various aspects of the customer journey. What is mystery shopping?

Feedback 36

Feedback Customer Centricity Customer Satisfaction Trends 36