XI Café Podcast, Episode 5: How New Zealand Automobile Association Uses Voice of the Customer to Optimize Engagement, Retention and Satisfaction?
InMoment XI
MARCH 7, 2023
Q: How did you get the NZAA Voice of Customer Program off the ground and what were the bumps on the way? In practice, NZAA identified that the “onboarding” member journey was important to track. With that in mind, the team pushed beyond open rates and click through rates, and set key metrics for customer intelligence.
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