Remove Customer Journeys Remove Effort Score Remove Sales Remove Webinar
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Q&A From My CXPA Webinar: From Journey Mapping To Journey Management

Kerry Bodine

On Wednesday I presented a webinar with the Toronto Customer Experience Professionals Association. So many, in fact, that I didn’t have time to answer them all on the webinar itself. Do you first have to analyze customer (quantitative) data or focus on their (qualitative) journeys? Can we have nested journeys?

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Optimizing the Customer Journey with Digital CS Metrics

Gainsight

You heard that right: in the digital-led approach, CSMs have little or no direct one-on-one contact with your customers. Instead, they use digital-first tools and strategies: One-to-many approach: Assisting customers via email, in-app notifications and guides, webinars, videos, and knowledge base content.

Metrics 105
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Strategic customer success: minimizing post-sale chaos with Tim Conder.

ChurnZero

Designing a successful post-sale strategy requires choices, says CXology’s Tim Conder. Without making those choices upfront, you’ll find it hard to create a good customer experience and scale it, and you’ll easily fall into the chaotic trap of “doing what it takes”. Here’s the webinar in full.

Sales 52
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Revolutionizing CX Management with Customer Experience Analytics

Lumoa

Your organization probably already collects data in many of these categories: Customer metadata (age, location, etc) Product and website usage patterns Survey data (Net Promoter Score, customer satisfaction, etc.) But they’re only one small piece of the customer experience data puzzle.

Analytics 208
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What is a Customer Experience (CX) Program

Feedbackly

In this regard, every aspect from the moment the customer comes into contact with the brand until the post-purchase stage is refined and improved to meet customer needs and expectations. A CX program quintessentially needs a comprehensive customer journey map and a thorough understanding of your targeted audience.

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How to build your digital customer success strategy: an expert’s guide (part two)

ChurnZero

Marketing and sales are both occasionally running campaigns to current customers, that customer success usually finds out about after the fact. Executive Business Reviews (EBRs) are done for enterprise accounts only, and often present a challenge in garnering customer attendance and attention. as a starting point.

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Why Was Emotional Value Index (EVI®) Developed

Feedbackly

CX metrics have helped brands understand their customers and improve their customer journey accordingly. In the 1990s, the hallmark of fabulous customer experience was pinned to a great product or service. Net Promoter Score (NPS) was developed to measure CX from the lens of loyalty and advocacy.