Horizon CX

MARCH 1, 2021

Customer Satisfaction & Loyalty vs. Quarterly Numbers—The Conflict. As the Senior Manager of Customer Experience, I found myself amidst an executive leadership conflict that had been playing out for a few years and way above my pay grade. Or better asked, which comes first, the monthly numbers or customer satisfaction?

ROI 130

ROI Return on Investment Financial Customer Satisfaction 130

McorpCX

JUNE 13, 2022

Validations from the Field: "Smart Customers" are radically changing the game for the businesses that wish to serve them. Our session focused on sharing a framework for generating customer insights that lead to better ROI. Our session focused on sharing a framework for generating customer insights that lead to better ROI.

ROI 59

ROI Customer Insights Customer Experience Groups 59

InMoment XI

APRIL 23, 2024

True excellence in customer experience (CX) demands more than just understanding and insights; it requires actionable strategies that drive tangible results. Understanding the Importance of Smartest Actions Companies that prioritise CX not only foster customer loyalty but also drive sustainable growth and differentiation.

Social Media 260

Social Media Analysis Feedback Loyalty 260

ClearAction

SEPTEMBER 22, 2022

CX Annuities Solve CX ROI & Tenure Dilemmas Lynn Hunsaker. CX annuities is a phrase I coined to represent massive savings and impressive gains available through a different approach to management of customer, partner, and employee experience. Even so, experience managers grapple with demonstrating ROI.

ROI 62

ROI Sports Loyalty Programs Touchpoint 62

Uplight

JULY 16, 2020

Not only does providing more digital engagement opportunities for businesses result in a better customer experience, but it has also been shown to increase J.D. Power scores–adding up to between $34-43 of recurring value per business customer.

ROI 52

ROI Customer Engagement Engagement Customers 52

InMoment XI

FEBRUARY 12, 2024

In the midst of today’s bustling and intricate business landscape, deciphering the ever-evolving wants and needs of customers can feel like navigating through a maze. What is Integrated Customer Experience (CX)? In short, integrated customer experience is an anti-siloed CX strategy.

Effort Score 260

Effort Score NPS Net Promoter Score ROI 260

Verint

OCTOBER 23, 2017

Are you engaged in a customer engagement optimization initiative that you feel has the potential for broad impact at your organization? If you introduce ROI models and assumptions early in your planning, you can potentially amplify the momentum of your project and clearly show the business impact of project outcomes.

ROI 51

ROI Customer Engagement Engagement Banking 51

Uniphore

JANUARY 14, 2022

Strategic roadmap to deliver new-age customer experiences. Customers are vouching for brands that empower their agents and treat employees better. By harnessing the power of conversational AI and automation, businesses can optimize every conversation, increase NPS, improve customer LTV and achieve efficiencies.

Roadmap 130

Roadmap Customer Experience Contact Center Omni-Channel 130

CloudCherry

MARCH 19, 2018

You might think that your business is delivering great experiences to customers, but are customers actually finding value in it? Merely investing in a Customer Experience Management tool doesn’t suffice. Getting started with a Customer Experience strategy is generally never a problem for brands.

Customer Experience 247

Customer Experience Customer Journeys Lifetime Customer Financial 247

ClearAction

OCTOBER 16, 2019

Acquisition Addiction’s Impact on Customer Experience ROI Lynn Hunsaker. Addiction to acquisition of customers is taking a toll on customer experience ROI. trillion dollars lost through customers switching suppliers every year in the USA is equivalent to the GDP of Canada or Italy?

ROI 59

ROI Customer Experience Customer Centricity Net Promoter Score 59

ShepHyken

SEPTEMBER 15, 2017

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Below are a few ways AIM can create higher levels of customer engagement. There is a wealth of customer data available to marketers today.

Customer Engagement 196

Customer Engagement Engagement Marketing Fashion 196

CX University

MARCH 18, 2024

In today’s digital age, businesses are on a mission for fresh, exciting ways to connect with their customers and craft unforgettable, personalized journeys. By analyzing this wealth of data using sophisticated algorithms, businesses can gain deep insights into individual customer preferences, behaviors, and intent.

Customer Experience 52

Customer Experience Retail Customer Retention Loyalty 52

Totango

FEBRUARY 28, 2020

We all want to believe that we have a strong relationship with our customers. The digitization of business has created a customer-centric economy, and people switch services until they find the solution that suits them. Creating a strong customer engagement strategy makes sure every interaction delivers that value.

Customer Engagement 93

Customer Engagement Engagement Strategy Touchpoint 93

Totango

AUGUST 8, 2021

Driving software adoption through customer success in the 2020s is a precision business. Your product adoption strategy—the process you follow to ensure your customer is achieving maximum value from their daily use of your product—should be based on solid data and driven by the pursuit of ever-evolving goals. Proactively Provide Value.

Software 118

Software Customer Engagement Customer Success Engagement 118

Lithium

SEPTEMBER 20, 2022

Welcome back to Titans of Customer Engagement, A Customer Experience Podcast by Khoros. Hear first hand experience of building a sense of solidarity and fellowship from two of the brightest here at Khoros with your host Jon Wishart ( ) in navigating the conversation. High level approaches to measurement of ROI.

ROI 52

ROI Sales Consulting Measurement 52

TechSee

DECEMBER 11, 2018

Providing better customer experiences (CX) is a hot button issue that has become increasingly critical to forward-thinking call centers over the last few years. 2019 will be a critical year for call center customer experience strategy: either they will finally move the needle or risk elimination.

Call Center 182

Call Center Omni-Channel Self Service Strategy 182

Eptica

JUNE 21, 2017

Date: Wednesday, June 21, 2017 Demonstrating the financial ROI of better customer experience. Author: Vincent Giraud All organizations understand the importance of customer experience to the bottom line. As research shows it costs 6-7 times as much to win a new customer than to keep an old one.

ROI 63

ROI Financial Self Service Customer Experience 63

NICE inContact

AUGUST 25, 2016

According to Gartner’s report, Bridge Silos of Customer Engagement, or Risk Killing Your customer Experience , “Customer engagement is frequently delivered in silos, even though this is a known, significant customer experience issue. The days of technology-driven process design are over.

Customer Engagement 121

Customer Engagement Connections Engagement Contact Center 121

Experience Investigators by 360Connext

OCTOBER 2, 2014

This Best of 360Connext post was part of the Customer Experience Professionals Association’s 2013 Customer Experience Day celebration. What’s the value of customer experience? Value to customers. As customers, we are aware when experiences go really well or really not well.

Customer Experience 297

Customer Experience Social Media Customer Experience Professionals Consulting 297

Ecrion

JULY 8, 2020

Interacting with your audience isn’t always optimized, though, which may result in you not getting as much out of your customer relationships as you could. Fortunately, making use of a customer engagement platform can resolve many of these issues. Improving Customer Service. Enhancing Their Buying Experience.

Customer Engagement 89

Customer Engagement Engagement How To Chatbots 89

Alida

NOVEMBER 25, 2016

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Increasing revenue with NewsCorp Australia.

ROI 100

ROI Measurement Brands Net Promoter Score 100

GetFeedback

SEPTEMBER 27, 2018

Big players like Target are experimenting with both digital channels and in-store formats. They’re building seamless, unforgettable customer experiences that consumers feel every time they walk into a store or open the app. It’s not enough to sell products; retailers must sell experiences too. So what’s the difference?

Omni-Channel 170

Omni-Channel Retail Customer Experience Touchpoint 170

CloudCherry

MARCH 19, 2018

You might think that your business is delivering great experiences to customers, but are customers actually finding value in it? Merely investing in a Customer Experience Management tool doesn’t suffice. Getting started with a Customer Experience strategy is generally never a problem for brands.

Customer Experience 150

Customer Experience Customer Journeys Lifetime Customer Financial 150

Totango

SEPTEMBER 22, 2020

Customer success in the 2020s is a precision business. Just as resource companies have boosted yields and increased prospect success rates through the adoption of increasingly accurate scientific measurements, striking gold in customer success has become a product of data and observation. Build a Customer Community.

Customer Engagement 95

Customer Engagement Engagement Strategy Effort Score 95

Beyond Philosophy

NOVEMBER 10, 2014

For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. For the subscription business the researchers found that “ a member who rates as having the poorest experience has only a 43% chance of being a member a year later.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience Insurance 164

Upstream Works

SEPTEMBER 24, 2019

If it was possible to harness that data and to analyze it in a contextual way, imagine the potential impact on customer experience and on operational efficiency. . Let’s consider a customer using web chat to reach their widget provider. Context-driven CX means leveraging all this data to drive customer experiences.

Customer Engagement 60

Customer Engagement Engagement Contact Center Social Media 60

SurveyGizmo

DECEMBER 21, 2022

Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement. Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means.

Customer Engagement 52

Customer Engagement Feedback Engagement How To 52

Eptica

JUNE 24, 2016

Date: Friday, June 24, 2016 The ROI of improved customer experience. Author: Chris Eideh Businesses understand that improving the customer experience has a direct impact on revenue generation. Happier customers are more loyal, will spend more and recommend your company to their friends.

ROI 50

ROI Self Service Customer Experience Airlines 50

Customer Bliss

AUGUST 29, 2017

Rhonda Basler and I discuss how Hallmark Business Connections is helping companies build bonds with their customers — by extending their own products and services. A very intriguing dimension of a company we all know so well, and you’ll be intrigued to hear how customer experience is a key part of how they help companies grow.

Connections 178

Connections Customer Experience Net Promoter Score B2B 178

CloudCherry

AUGUST 9, 2018

Customer expectations are higher than ever. In a world where convenience is everything, companies need to work harder than ever to meet and exceed their customer’s expectations. But the methods we’re using to manage the customer experience are stuck in the past. Pillar #3: Customer experience analytics must be predictive.

Customer Experience Management 150

Customer Experience Management Customer Journeys Customer Experience Management 150

Totango

SEPTEMBER 5, 2019

In business, customers should be more like friends than acquaintances. This deeper relationship is created using customer engagement. In a nutshell, customer engagement is the connection between an enterprise and the customer forged through communications. So, why is customer engagement important?

Customer Engagement 68

Customer Engagement Engagement Loyalty Customers 68

Kustomer

NOVEMBER 4, 2020

Customer experience (CX) is a determining factor in whether customers are loyal to a brand or not. Over 80% of companies who prioritize customer experience report an increase in revenue. 2020 brought huge changes to the business world and impacted customer service and operations across the board. The result?

Omni-Channel 140

Omni-Channel Customer Experience Chatbots e-support 140

Lithium

SEPTEMBER 7, 2022

Digital customer care can meet and exceed your original ROI projects in several ways. To get to the bottom of the best ways to use and prove the ROI of Khoros Care, we sat down with Khoros product marketing expert and software engineer Josh Snider to get an expert opinion on the best and worst ways to use Khoros Care.

ROI 52

ROI Social Media Effort Score Chatbots 52

Totango

JANUARY 31, 2019

Every successful SaaS company must be a strict disciple of the culture of the customer. This culture reflects the current customer-centered economy that has arisen through the digital transformation of business. SaaS customer engagement, therefore, needs to inform the entire customer journey.

Metrics 79

Metrics Customer Engagement Engagement Effort Score 79

ClearAction

AUGUST 29, 2015

3 Types of Customer Experience Action Essential to ROI. If your recipe for customer experience ROI does not call for 3 types of action, it will probably flop. If your recipe for customer experience ROI does not call for 3 types of action, it will probably flop.

ROI 48

ROI Omni-Channel Customer Experience Employee Engagement 48