North Highland

SEPTEMBER 16, 2019

New leads came easily, and an aggressive customer identification and acquisition process wasn’t always necessary. Brands were able to target hotel guests, resort partners, or travelers who enjoyed certain types of destinations or entertainment. Part of this process is optimizing IT operations for efficient data delivery.

Travel 45

Travel ROI CRM Entertainment 45

ClearAction

MARCH 20, 2020

Unless you’re acting on the insights in ways that help your whole customer base benefit now and in the future, you’re likely expending a lot of energy and resources without moving the needle significantly. By this she’s referring to customer insights you have on-hand, that have yet to be harvested.

Customer Centricity 62

Customer Centricity Voice of Customer Customers Financial 62

Qualtrics

DECEMBER 13, 2018

In the 1990’s credit card giant American Express analyzed their customer base and recognized that many of their customers were business professionals who valued points for airlines and hotel stays. Research helps you know and adjust the right feature development list for product optimization and deepen customer insights.

eBook 33

eBook Airlines Hotels Advertising 33

Currency Alliance

FEBRUARY 26, 2019

Being better than startups in your sector, and retaining market share, can increase the lifetime value (LTV) of each customer. But the challenge is meeting that customer’s increasingly lofty demands. Choice Hotels’ Smart Privilege scheme is another good example. Choice Hotels introduced a Book. savings on points.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 17, 2019

By 2025, strive to: get 70-80% of customers active in the loyalty program. have partners in every spending category, to influence customer behavior across the market and capture really insightful data. Most loyalty programs target highly-frequent customers, as they are the most profitable (such as business travellers).

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

APRIL 10, 2021

The 40-60% of less frequent customers are a far larger commercial opportunity. Capture exclusive customer insight. Your proprietary data tells you a lot about your most frequent customers. Your less frequent customers are probably spending about the same as those customers in your second decile – but with competitors.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2020

Thanks to supermarkets’ high customer frequency and good data analytics, grocery chains can dynamically apply different points earning levels based on the available margin on each item sold, FMCG/CPG-funded offers, and insight about the share of wallet they are getting from each customer. Town Lodge Hotels.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Currency Alliance

NOVEMBER 16, 2021

These include: hotel rooms that would go vacant. spa treatments when staff and facilities are available but there’s no customer demand. Airlines and hotel groups are masters at this. If you could sell the goods to a customer for cash, then if a customer wants to use points, they should pay more dearly.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

These include: hotel rooms that would go vacant. spa treatments when staff and facilities are available but there’s no customer demand. Airlines and hotel groups are masters at this. If you could sell the goods to a customer for cash, then if a customer wants to use points, they should pay more dearly.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

FEBRUARY 10, 2021

Push your team to capture exclusive customer insight. Your greatest asset is exclusive customer insight. You have some data on all customers and may even know a fair amount about some customers. In fact, your data alone can even be misleading about how customers behave in most of their commercial relations.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

ProProfs Chat

DECEMBER 23, 2019

Plus, both the customer support tools allow you to get access to insightful reports that help you understand a customer’s journey hassle-free. Maybe this example will give you better insights: Example: Tap into the power of emotion with Disney Parks, the undeniable leader in creating outstanding customer experiences.

Customer Centricity 96

Customer Centricity Customer Journeys Effort Score Knowledge Base 96

SurveySensum

JULY 14, 2020

He is both CCXP and CMRP certified, has been listed in the top 25 CX professionals by CX Magazine, and also published a book on Customer Experience. He specializes in operationalizing customer insight to drive better customer outcomes. Arie Goldshlager – Customer Strategy, Customer Analytics, Innovation Consultant.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Pointillist

JULY 5, 2019

The end result is the creation of yet another customer data silo that’s far from actionable. These transformers have voice of customer programs that link customer insight data into operational activities and strategic decision making. No wonder leading companies are striving to take a journey-based approach to improve CX.

Voice of Customer 45

Voice of Customer Net Promoter Score NPS ROI 45

Currency Alliance

JUNE 16, 2020

Most loyalty programs might have 30% of total customers enrolled, but only 10-15% of customers active in the past 90 days. This demonstrates how relatively modest investments can help you tap into a much wider customer base. Engaging employees.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

NOVEMBER 17, 2020

putting the customer at the center of your business model. Layering customer-centricity on top implies a single view of the customer – augmented with data from outside your business, and having the tools to make customer insight actionable. The implications of digital transformation include.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Bold360

NOVEMBER 21, 2016

. “The impact of social media on customer experience continues to intrigue in 2016, and I’ve personally experienced some remarkable interactions this year…” The big winner for me was once again Hyatt Regency Hotels. Plans for 2017: Devote more resources to getting better real-time customer insight.

Customer Experience 40

Customer Experience Omni-Channel Social Media Self Service 40