Customer Base Customer Insights Effort Score Hotels 
Currency Alliance
DECEMBER 1, 2020
If companies keep operating their loyalty programs like they did in 2000, then by 2025 it’s likely they’ll be investing a lot of money in programs that their customers use only once, and quickly recognize it could be a decade before they reach interesting rewards. Customer singular. Why should investing in loyalty be different?
ProProfs Chat
DECEMBER 23, 2019
Ways to Build A Customer Centric Organization. In spite of such efforts, why do you see so many businesses struggling to get customer centricity on track? It is quite possible that the volume, velocity and variety of customer data can be overwhelming for many businesses. Moreover, you can also use it to open hotel rooms.
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Currency Alliance
APRIL 10, 2021
Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. The 40-60% of less frequent customers are a far larger commercial opportunity. Capture exclusive customer insight. Your proprietary data tells you a lot about your most frequent customers.
Pointillist
JULY 5, 2019
How to improve your return on investment in Medallia, Qualtrics, Clarabridge and Concentrix By Steve Offsey Most organizations that have implemented a voice of customer program are happily collecting and analyzing multiple forms of customer feedback. Have You Surveyed Your Customers Today? Here are two reasons why: 1.
Currency Alliance
NOVEMBER 16, 2021
This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher. but the effort is also high (perhaps 1-0.8 = 0.2). and a modest effort of perhaps 0.25 (i.e.,
Currency Alliance
NOVEMBER 16, 2021
This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher. but the effort is also high (perhaps 1-0.8 = 0.2). and a modest effort of perhaps 0.25 (i.e.,
Currency Alliance
FEBRUARY 10, 2021
In my opinion, if someone believes they have reached ‘best practice’, then they typically stop thinking about how to create more value for all stakeholders, and simply allow inertia to drive their customer engagement efforts. If you get either of these dimensions wrong, no amount of points will make customers loyal.
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