Kustomer

JUNE 1, 2023

In this blog, we explore: The importance of using personalization in customer service How to create data-driven personalization The benefits of data-driven personal customer service Personal customer service examples Why Is It Important to Use Personalization in Customer Service?

Data 78

Data Customer Service CRM Customer Service Strategies 78

Currency Alliance

DECEMBER 19, 2022

In loyalty, this can be especially powerful in using distressed inventory to create greater customer value for members, in adjusting margins based on demand, or proactively managing program liability. The key is enabling customers to redeem points with a much higher perceived value than the actual cost of delivery.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

North Highland

SEPTEMBER 16, 2019

New leads came easily, and an aggressive customer identification and acquisition process wasn’t always necessary. Brands were able to target hotel guests, resort partners, or travelers who enjoyed certain types of destinations or entertainment. Customer experience is priority number one.

Travel 45

Travel ROI CRM Entertainment 45

Currency Alliance

DECEMBER 1, 2020

If companies keep operating their loyalty programs like they did in 2000, then by 2025 it’s likely they’ll be investing a lot of money in programs that their customers use only once, and quickly recognize it could be a decade before they reach interesting rewards. Customer singular. Why should investing in loyalty be different?

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

Currency Alliance

DECEMBER 17, 2019

By 2025, strive to: get 70-80% of customers active in the loyalty program. have partners in every spending category, to influence customer behavior across the market and capture really insightful data. Most loyalty programs target highly-frequent customers, as they are the most profitable (such as business travellers).

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

FEBRUARY 10, 2020

Thanks to supermarkets’ high customer frequency and good data analytics, grocery chains can dynamically apply different points earning levels based on the available margin on each item sold, FMCG/CPG-funded offers, and insight about the share of wallet they are getting from each customer. Town Lodge Hotels.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Pointillist

JULY 5, 2019

The end result is the creation of yet another customer data silo that’s far from actionable. These transformers have voice of customer programs that link customer insight data into operational activities and strategic decision making. No wonder leading companies are striving to take a journey-based approach to improve CX.

Voice of Customer 45

Voice of Customer Net Promoter Score NPS ROI 45