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Leveraging Data to Unlock the Power of Personal Customer Service

Kustomer

In this blog, we explore: The importance of using personalization in customer service How to create data-driven personalization The benefits of data-driven personal customer service Personal customer service examples Why Is It Important to Use Personalization in Customer Service?

Data 78
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Changing How Timeshares Think About Customer Acquisition

North Highland

New leads came easily, and an aggressive customer identification and acquisition process wasn’t always necessary. Brands were able to target hotel guests, resort partners, or travelers who enjoyed certain types of destinations or entertainment. Customer experience is priority number one.

Travel 45
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Loyalty partners: co-creating customer value

Currency Alliance

The best-known loyalty programs are made up of many partnerships – such as United Airlines and Hilton Hotels, or Emirates and Marriott. The majority of existing partnerships at big loyalty programs are brokered with one goal in mind: creating more value for the most frequent customers. The value can be immediate.

Loyalty 59
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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

Being better than startups in your sector, and retaining market share, can increase the lifetime value (LTV) of each customer. But the challenge is meeting that customer’s increasingly lofty demands. Choice Hotels’ Smart Privilege scheme is another good example. Choice Hotels introduced a Book. savings on points.

Loyalty 45
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Loyalty Strategy 2020: Step Changes to a Collaborative Future

Currency Alliance

Top priorities remain: getting all your customer data in one enterprise CRM. being present at more stages in the customer journey. MASTER YOUR CUSTOMER DATA. Double-down on getting all customer data into a single enterprise CRM, so that you can…. But they also represent a fraction of your customer base.

Loyalty 64
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Loyalty Marketing For CEOs: Add Enterprise Value To Your Business

Currency Alliance

The 40-60% of less frequent customers are a far larger commercial opportunity. Capture exclusive customer insight. Your proprietary data tells you a lot about your most frequent customers. Your less frequent customers are probably spending about the same as those customers in your second decile – but with competitors.

Loyalty 52
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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

Push your team to capture exclusive customer insight. Your greatest asset is exclusive customer insight. You have some data on all customers and may even know a fair amount about some customers. In fact, your data alone can even be misleading about how customers behave in most of their commercial relations.