Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs. Engaging employees.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

APRIL 23, 2019

Chuck Ehredt sat down with Steve Hoban, who recently returned to the UK after spending 11 years working for Pick n Pay in South Africa, to discuss brand collaboration in loyalty schemes. In such a context, the extra value that a loyalty program can deliver to customers was probably meaningful to many people.

Loyalty 40

Loyalty Marketing Loyalty Programs Brands 40

SurveySensum

JANUARY 26, 2024

This stage is crucial for fostering customer loyalty, increasing customer lifetime value , and creating a community of loyal customers. This stage is all about creating personalized communications and experiences with customers based on their preferences, purchase history, and behaviors.

Customer Journeys 52

Customer Journeys Social Media Touchpoint Tips 52

Magellan Solutions

AUGUST 17, 2020

To accommodate the huge number of customers, provide multiple contact channels. Responding and resolving customer issues instantly put plus points to your brand. This is why real time customer engagement is important. Your agents must be trained to assist customers proactively. Always Delight Your Customers .

Customer Retention 52

Customer Retention Strategy Loyalty Exceptional Customer Service 52

Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

NOVEMBER 7, 2017

Every industry now has to be conscious of the heightened, personalized demands of the modern consumer, including the loyalty industry. We have the opportunity to shape the future of loyalty programs so they fit seamlessly with other liquid, flexible markets in which people interact every day. Making data actionable.

Loyalty Programs 45

Loyalty Programs Loyalty Consumers Technology 45

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. Economic cycles aside, though, the real problem is that it attracts entirely the wrong sort of customer.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

NOVEMBER 29, 2017

As consumers grow more empowered, with more control and choice than they’ve ever had before, their loyalty to a brand and preference for concentrating their purchasing power becomes even more crucial to merchants. A more useful loyalty program for the customer is one that offers them a loyalty currency that they desire.

Loyalty Programs 40

Loyalty Programs Loyalty Retail Consumers 40

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Improving customer insight and loyalty personalization.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

DECEMBER 20, 2022

So, while the major loyalty trends for 2023 will be oriented around cost control, this will be accompanied by refocusing investment where it’s most profitable. This article shares the lowest hanging fruit for keeping customers engaged and delivering more profit to the bottom line. embedding loyalty mechanics across the business.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Motivation.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Motivation.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

ProProfs Chat

MAY 6, 2020

This is one of the biggest achievements for retailers to provide same-day delivery services to their customer base. Thus, the best decision on their part to provide seamless customer experience. This clarifies the relationship between customer engagement and experience easily.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

ProProfs Chat

DECEMBER 12, 2019

In 2018, the top priorities for brand marketers were customer experience or journey (25%), complete brand awareness (18%), customer acquisition (18%), customer loyalty or retention (17%), and customer engagement (15%). 60% of customers agree to this fact. Brand Loyalty ) Tweet This.

Customer Retention 88

Customer Retention Loyalty Programs Social Media Loyalty 88

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Happy or Not

JULY 20, 2023

How to choose the right demographics of target audience in 5 steps 5 ways to use target audience demographics in your marketing strategy 5 examples of customer demographics for target markets And more What are target audience demographics?

Social Media 28

Social Media How To Fashion Travel 28

Currency Alliance

NOVEMBER 1, 2017

Some are simply getting accumulated by active loyalty program members and will soon be redeemed, but probably half of this balance is held by less frequent customers; and, they are unlikely to be able to put the points to much use – which will eventually lead to frustration when the points expire.

Loyalty 45

Loyalty Loyalty Programs ROI Brands 45

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

DECEMBER 13, 2018

Old-school loyalty technology firms shrinking, or dying out. The evolution of loyalty marketplaces. The outcome for the brands which succeed will be in getting 25-50% more customers engaged with their loyalty strategies. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. Under the microservices model, customer data is in one enterprise CRM that coordinates with one enterprise Campaign Management System to coordinate touchpoints.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

ClearAction

OCTOBER 1, 2018

. “Only 13% of marketers feel they are fully implementing customer revenue-producing strategies and engaging differently, including driving deeper relationships, collaborating across stakeholders and leveraging data to uncover new opportunities and options for engagement.” customers, channel partners, alliances).

Customer Experience 63

Customer Experience Effort Score ROI Study 63

Pointillist

JUNE 15, 2018

But for most businesses, retention activity is passive in the sense that the customer does not inform you that she is leaving. As a result, you have to deduce customer retention based on activity within a certain period of time. Richard Boire, of Boire Filler Group , lays out this difference in a compelling fashion.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Totango

JUNE 27, 2019

Saves Time: Knowing each customer’s customer lifetime value helps you identify where your customer success team’s efforts are most likely to pay off and who would benefit from an upsell. Predicts Churn: Customers with high lifetime value are less likely to churn. From this point on, focus on raising customer loyalty.

Advertising 77

Advertising Loyalty Loyalty Programs Software 77

SurveySparrow

AUGUST 29, 2021

Customer Engagement Score. If you want to know how loyal your customers would be, the answer lies in how engaged they are with your brand. The Customer Engagement Score assigns a score to every customer based on the activity and the usage of their services. Be reliable.

Loyalty 52

Loyalty Survey Effort Score NPS 52

SurveySparrow

DECEMBER 15, 2019

A report by PWC states that the number of companies that invest in creating an omnichannel experience for its customers has increased from 20% to 80%. Still not convinced about creating an omnichannel customer service strategy? It is wise to keep your current customers happy. How exactly do you do that?

Customer Service 91

Customer Service Omni-Channel Customer Service Strategies Feedback 91

Totango

JUNE 27, 2019

Saves Time: Knowing each customer’s customer lifetime value helps you identify where your customer success team’s efforts are most likely to pay off and who would benefit from an upsell. Predicts Churn: Customers with high lifetime value are less likely to churn. From this point on, focus on raising customer loyalty.

Advertising 49

Advertising Loyalty Loyalty Programs Software 49

SmartKarrot

NOVEMBER 2, 2020

As an e-commerce leader, he said, “The best tactic for customer retention is providing good, honest customer service.” This is what’s worked for me: put up a loyalty program of some kind, where your returning customers are rewarded. She manages the content marketing efforts and customer engagement strategies.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21

SurveySensum

DECEMBER 14, 2023

Loyalty involves not only attracting new customers but also retaining existing ones. NPS doesn’t address customer retention. It also doesn’t delve into the level of customer engagement that contributes to a positive relationship between the customer and the brand.

NPS 52

NPS Customer Experience Effort Score Metrics 52

Pointillist

MAY 23, 2018

Prioritize the key CX opportunities identified in a high level customer journey map with leadership across organizational silos and use that as a starting point for creating a strategic roadmap for making changes. This way, you can better understand how the product or service they own is impacting the customer experience.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90