CCO Shares How to Create a Customer-First Health Care System by Directly Engaging Members
Customer Bliss
NOVEMBER 29, 2018
She looked at all of the customer touchpoints and pain points, collected data from call centers to gather complaints and feedback, and reviewed communications previously sent to members. Antoinette focused on creating a culture shift to that of person-centeredness. The Department also did a major overhaul to the member handbooks.
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