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How Understanding Shoppers Can Save Retail

C3Centricity

Because retail is in crisis. If retail as we know it is to return to “normal” – and many, including the HBR have already declared this to be near impossible – it is important to understand what is going on in our shoppers’ brains. Online, even more than offline depends upon capturing customer data.

Retail 218
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Is the Future of Retail, Physical or Virtual?

C3Centricity

Denyse Drummond-Dunn · Is the future of retail in the stars? Will the future of retail be without physical outlets? Like many CPG companies, they were considering online retailing. Like many CPG companies, they were considering online retailing. Never miss an episode. The case for bricks & mortar stores.

Retail 194
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The Future of Retail is in the Stars (or is it the Cloud?) Testing

C3Centricity

Will the future of retail be without physical outlets? Like many CPG companies, they are considering online retailing. They are already selling a little online, but haven’t seriously considered it until recently. they are now reconsidering just how big they could or should grow their online business.

Retail 177
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How retailers can create a frictionless path to purchase

Integrate.ai

As a retailer, it’s important to understand which touch points along the buyer’s journey are causing issues for your potential customers. Of course, convenience is also a common friction point. That’s particularly important in retail, where, according to one study, shoppers abandon their online carts nearly 77 percent of the time.

Retail 69
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COVID-19 pushes loyalty to the top of retailers’ festive wish list

LoyaltyPlus

The global COVID-19 pandemic has ushered in a ‘new normal’ for business and no less so in retail, where many operators are having to adapt their approach to November’s acclaimed Black Friday and December’s bumper festive season. LoyaltyPlus agrees that in 2020 it is definitely not going to be ‘business as usual’.

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How retail brands are adapting the Black Friday shopping experience for 2020

Qualtrics

With social distancing measures still widely in place, retailers have a tough job ahead to prepare their employees, protect their customers and keep sales coming in. The good news is that shoppers are still traveling to stores where allowed to do so, and across the United States, retail sales are on the rise.

Retail 26
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How Can An Omnichannel Contact Center Help In Marketing According To 5 Businesses?

Magellan Solutions

It is the multichannel sales approach that gives customers an integrated shopping experience. Retail location. Online shopping from: – Desktop. – Mobile device. Using this strategy, Target increased its sales to almost 10%. Of course, product trials are also one of their assets. .