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Is SEO a Content Marketing Strategy?

DemandJump

More than just buzzwords or marketing-speak, the concepts of SEO and content marketing are closely intertwined. When properly implemented, SEO best practices can enhance and amplify content marketing strategies, and vice versa.

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Content Marketing ROI: Identifying What Matters

DemandJump

You’ve developed graphics, infographics, and maybe even some videos to go along with your written content. But how do you know if your content marketing efforts are actually successful? You’ve got to determine your content marketing return on investment (ROI). How can you tell if they’re worth the costs?

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What Is B2B Content Marketing?

DemandJump

The fundamental concept of business-to-business (B2B) content marketing is fairly simple. Its main objectives are to make other businesses aware of your product or services, illustrate the value you bring, and convert those businesses into loyal customers.

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How to Create Customer Surveys for Content Marketing

GetFeedback

A successful content marketing strategy relies on good customer feedback. Without knowing what your customers want, it’s impossible to develop valuable content that generates brand loyalty and business leads. The better your content, the bigger impact you’ll have on the bottom line. . Customer surveys. Blog posts.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

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Integrating Marketing & Customer Service: Content Strategies to Solidify Relationships

Doing CX Right

Stacy Sherman and featured guest, Bernie Borges, explain how marketing and content strategies can enhance your customer relationships and grow your business. The post Integrating Marketing & Customer Service: Content Strategies to Solidify Relationships appeared first on Doing CX Right.

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Doing Customer Experience Right Through Content Marketing

Doing CX Right

Michael Brenner, author of The Content Formula, and Mean People Suck, explains content marketing best practices to create impact and keep your brand at the forefront of peoples' minds when it's time to buy what you sell. The post Doing Customer Experience Right Through Content Marketing appeared first on Doing CX Right.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.

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Building Your Customer Education Brand: Using Customer Champions to Drive Widespread Program Adoption

Speaker: Natasha Husein, Product Marketing Manager, Clever

When you’re building a Customer Education program, your efforts will largely focus on content creation and strategy. In the midst of that development, it’s easy to overlook another core component of your program: marketing. You’ll learn about: Partnering with your marketing team to reach a broad audience.

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9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy B2B marketers and business leaders. Get an inside look at the strategies behind: How Cisco published 4,000 pieces of user-generated content. How Staples got 4,112 social shares that generated 19,210 clicks.

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Localization: Revolutionize Your Global Content Strategy

Speaker: Zak Haitkin, Localization Manager

Organizations need to ensure that their brand is experienced as intended if they want to have an influence on the global market and increase overall satisfaction. Localizing your content will show your commitment to improving company culture, and how much you genuinely value your customers, employees, and their experiences.

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Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Spans

Speaker: Jake Miller, Senior Product Marketing Manager, Allego

Instead, buyers need to be surrounded with relevant communications and personalized, self-service content throughout their journey. During this exclusive event, Jake Miller, Senior Product Marketing Manager at Allego, will explore how to empower sellers to create customized and immersive buying experiences.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.