5 Ways That Digital Customer Service Is Influencing Customer Expectations
JUNE 25, 2019
It’s common for blogs related to customer service and customer experience to talk about how the increasing ubiquity of social media requires fundamental changes in the way that brands should conceive of customer service. Social media is a relatively new medium of communication, and brands certainly must tailor their tone of voice and style of interaction to social channels. We can’t say it enough: Customer service needs to be personalized.