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Transforming The B2B Buyer Journey

Blake Morgan

Buyers don’t connect with a company as soon as they hit a certain point in the journey. . A customer might reach out early for preliminary research or wait until they are ready to purchase to connect with the brand. . But to be ready, companies must invest in the resources and mindset to put customers first. . __.

B2B 105
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5 Top Customer Service Articles of the Week 8-2-2021

ShepHyken

Each week I read many customer service and customer experience articles from various resources. Customer Experience Strategies to Annoy or Delight Your Customers by Phil Britt. CMSWire) Let’s be frank: no company goes out of its way to produce miserable customer experiences.

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Challenging Your Focus on Customers

Experience Investigators by 360Connext

Keep a tally of how many times the product is mentioned compared to the customer, in any meeting. Be aware of how often product innovation is discussed as its own end goal, without mentioning how it meets the needs of customers. What’s really meaningful to your customers? B2B organizations should also pay attention.

B2B 110
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Peloton’s financial troubles are a wake-up call for all companies to be vs. do digital

West Monroe

Activists are still calling for a sale or another change in leadership following a bleak earnings report and a $750 million loan in May to improve cash flow. Peloton is on their way to making important changes, beginning with new leadership and products, and every company should heed their experience. Products & Experiences.

Company 98
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Becoming Customer-Centric: 5 Ways to Walk the Talk

Experience Investigators by 360Connext

As more leaders discuss becoming customer-centric, I wonder how many actually walk the talk and put actions into their plans. What if customer-centric ideas and tactics were included in all strategy plans ? A strategy that is truly customer customer-focused needs to include ideas like these: 1.

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Peloton’s financial troubles are a wake-up call for all companies to be vs. do digital

West Monroe

Activists are still calling for a sale or another change in leadership following a bleak earnings report and a $750 million loan in May to improve cash flow. Peloton is on their way to making important changes, beginning with new leadership and products, and every company should heed their experience.

Company 52
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3 Steps to Becoming #1 on Trip Advisor

Beyond Philosophy

In doing so, the Royal Yacht Britannia team has thought through every aspect of the visit to create an excellent Customer Experience. Downie explained that this was the result of recognising that Customer Service is only the final action in what has to be a much more strategic focus on the whole Customer Experience. “If