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Journey Map or Process Map? What’s the Difference?

Seaton CX

What’s the difference between a customer journey map and a process map? This question comes up when I’m journey mapping with Customer Experience (CX) leaders and we bring other departments into the project. We had to explain how customer journey mapping was different from process mapping.

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Miro and SuiteCX: Collaboration in the time of COVID

SuiteCX

One would have to jump from the map to the background materials back to the map. Notice that the whiteboarding element of journey mapping is still a critical part of doing the work. Simply resting at the two-dimensional representation of the customer journey, however, is tantamount to getting the job only half done.

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Four key themes from eTail East 2016

OpinionLab

But how do you create a fulfilling customer experience that incorporates each channel and is in line what your customer wants? In that context, it comes as no surprise that these issues dominated a large part of the conference. Theme 2: Customer journey maps are the answer to your problems. The key to this?

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Andrew McInnes and David J. Nash Join Strativity Group as Firm Expands in 2017

Strativity

Before that, he was an Analyst in Forrester’s Customer Experience practice, where his primary areas of expertise were customer journey mapping, CX technology, and voice of customer programs. Dave has also authored published articles and spoken at industry conferences.

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5 Top Customer Service Articles For the Week of October 19, 2020

ShepHyken

What Is Voice of the Customer and What Does it Mean for Customer Experience? CMSWire) Voice of Customer (VoC) programs have been shown to improve the customer journey when brands use VoC metrics to obtain actionable insights, but only when those insights are used to make positive changes to a product, service, or business. (The

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The three key learnings from CXFS 2016

OpinionLab

I recently returned from the CXFS conference in New Orleans. It was a really interesting event with some great content from some of the brightest customer experience experts at the biggest brands in the financial services industry. Working backwards with the end goal in mind provides an opportunity to improve the customer journey.

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How to Measure the Customer Experience

Seaton CX

Knowing what and how to measure the customer experience begins with understanding the customer journey though your customer journey map. If you don’t understand the customer journey, then you won’t know what to measure—and will probably measure the wrong things and make the customer experience worse.