SmartMessage Blog

JULY 26, 2023

Segmentation also improves adaptability and flexibility, empowering brands with a competitive advantage. Marketers can track and measure their efforts better and optimize their channel marketing activities. By implementing effective segmentation, brands can send targeted messages and offer customized products and solutions.

Strategy 40

Strategy Marketing Customer Satisfaction CRM 40

Comm100

SEPTEMBER 22, 2016

As a team leader or manager, you would do well to study the principles of a growth mindset, and apply them to the numerous challenges you face managing staff, customers, and internal operations. The second edition, updated with case studies and additional resources, will show you how to be, “persuasive, not abrasive.”

Customer Service 100

Customer Service Case Study Gamification Culture 100

BirdEye

MARCH 24, 2023

Studies estimate that 90% of startups fail, with 10% failing in the first year. Lead outreach involves connecting with prospects through email, social media, calls, or cold outreach. Studies estimate that about 2.4 The following are a few tips to encourage referrals: Create a customer loyalty program.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

Thematic

DECEMBER 5, 2018

Think customer loyalty programs are all about getting generic discounts, points and rewards? Interestingly, according to a study by Broadway Business , only 32% of respondents are satisfied with their company’s use of analytics to create a competitive advantage. Think again. 5 types of customer retention analytics.

Customer Retention 96

Customer Retention Analytics Data Strategy 96

BirdEye

OCTOBER 19, 2023

Ben is the co-founder of Steady Demand – a company specializing in local SEO and Social media. He’s also a Google My Business Diamond product expert and a writer for notable platforms like the Local Marketing Institute and contributes to the influential annual local ranking factor study.

Video 58

Video Social Media Consulting Tips 58

Lumoa

NOVEMBER 21, 2023

When automated to collect the same sets of data to study growth and behavioral changes over a certain period, the data can lead to helpful insights. Detailed insights: in the age of fierce competition, knowing whether the customer is happy or not is not enough. Inconsistencies affect results and decision-making.

Analysis 208

Analysis Feedback Social Media Chatbots 208

ProProfs Chat

JUNE 30, 2020

Create better customer loyalty programs. That’s what Simon Sinek discovered when studying these leaders closely. He delves into the powerful idea of The Golden Circle based on which organizations can further lead, inspire and grow in a competitive market. Books on Building Customer Loyalty. Goodreads Rating: 4.1/5.

Customer Service 85

Customer Service Handbook Customer Satisfaction Loyalty 85

GetFeedback

DECEMBER 21, 2018

The study also found that top-performing companies are 50% more likely than their peers to have well-designed user journeys that facilitate clear communication and a seamless transaction. Faced with poor customer service, 20% of consumers would complain publicly via social media. ( New Voice Media ). New Voice Media ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

ProProfs Chat

DECEMBER 12, 2019

Another study shows that 27% of Americans stated “lack of effectiveness” as one of the top reasons why they aren’t loyal to a brand. A study revealed that brands end up spending 11X more on onboarding new customers than retaining the existing ones. Brand Loyalty ) Tweet This. Statistica ) Tweet This. Brand Keys ) Tweet This.

Customer Retention 88

Customer Retention Loyalty Programs Social Media Loyalty 88

BirdEye

MARCH 17, 2023

Sales and marketing A business can tap into the expertise of a small business strategy consultant marketing to create an effective marketing plan that incorporates emerging digital marketing techniques, including SEO, content marketing, social media marketing, and influencer marketing.

Consulting 98

Consulting Social Media Financial Strategy 98

Thematic

MARCH 27, 2024

You gain insights beyond churn numbers by systematically collecting and analyzing customer feedback from various sources (surveys, reviews, social media, website interactions, and support tickets). A Competitive Advantage Companies that actively manage their churn risk demonstrate a commitment to customer experience.

Effort Score 62

Effort Score Analysis Feedback Net Promoter Score 62

ProProfs Chat

JULY 30, 2021

Consider the following research study by Edelman which shows the top reasons why consumers trust a brand. d) Enhanced Brand Equity: Brand equity denotes the social worth of your brand. In the next section, let’s delve into some brand perception examples by making use of case studies of well renowned brands.

Brands 111

Brands Net Promoter Score Social Media e-support 111

Currency Alliance

JUNE 22, 2017

A year that could see a tipping point for customer loyalty programs. We’ve seen plenty of articles over the last couple of years about how the traditional loyalty program is falling short. We need to ask ourselves – do traditional drivers of customer loyalty still apply to the modern consumer?

Loyalty 40

Loyalty Loyalty Programs Social Media Brands 40

SurveySensum

SEPTEMBER 8, 2023

This small case study shows that when companies move beyond the traditional customer satisfaction metric and rigorously measure NPS , they can find ways to make customers happier, which, in turn, can lead to increased revenue. In the study, they found that an increase of the NPS score by 7 points equates to a 1% growth in revenue.

NPS 52

NPS ROI Social Media Effort Score 52

SurveySensum

MAY 11, 2023

Source: Customergauge Once you have benchmarked your NPS score against the competitors, it’s time to improve it to get a competitive advantage. And the best way to improve your customer loyalty is to build a robust relationship with the customers. Following are a few pointers on building stronger customer loyalty.

NPS 52

NPS Retail Net Promoter Score Effort Score 52

ProProfs Chat

JULY 21, 2020

A study by Bain and Company found that after 10 purchases, your customers are likely to refer 50% more people as compared to one time purchasers. Recommended Read: How To Build A Customer Loyalty Program. Customer loyalty does not come cheap, nor is it something you can go out in the market and buy.

Management 52

Management Loyalty Programs Loyalty Competitive Advantage 52