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How to Get Better Results from B2B Marketing?

SmartMessage Blog

Commercial success is naturally essential in both areas, but the sales and marketing strategies used are different. In both methods, it is necessary to know the target customer group well and to perform appropriate sales-marketing practices for success. What is B2B (Business to Business) Marketing? Why is B2B Important?

B2B 52
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How to Infuse AI Into Your Current Sales and Marketing Processes

West Monroe

That might leave you feeling unsure of how to proceed, with questions regarding use cases, benefits, risks—and how you can explain it to your spouse, let alone your Sales & Marketing teams. Consider an e-commerce company that sells fashion apparel. So, what is gen AI, and how can it impact your sales organization?

Sales 52
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How to Increase the Efficiency of Marketing Communication

SmartMessage Blog

The secret of success in the world of marketing is good communication with the target audience. Marketing activities without a strong communication strategy are far from producing the expected results. What is Marketing Communication? What Are the Characteristics of Marketing Communications?

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How to Get Better Results from B2B Marketing?

SmartMessage Blog

Commercial success is naturally essential in both areas, but the sales and marketing strategies used are different. In both methods, it is necessary to know the target customer group well and to perform appropriate sales-marketing practices for success. What is B2B (Business to Business) Marketing? Why is B2B Important?

B2B 40
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How to Increase the Efficiency of Marketing Communication

SmartMessage Blog

The secret of success in the world of marketing is good communication with the target audience. Marketing activities without a strong communication strategy are far from producing the expected results. What is Marketing Communication? What Are the Characteristics of Marketing Communications?

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Guest Post: How COVID-19 Has Impacted the Progression of Contact Centres

ShepHyken

H e explores the impact of COVID-19 on contact centres and the consumer response during the pandemic. However, automation is not designed to replace contact centre staff, but rather support them. The contact centres of the future may look very different, but they will always be present in a customer-centric world.

e-support 137
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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

At Storyminers, we are grateful for the acknowledgement, and we realize the real credit goes to the professionals on the front lines of the daily challenge to win support for the ideas that will positively change companies and deliver more value to customers. Thought leaders come in all shapes and sizes. Annette Franz.