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What is a good Net Promoter Score?

Lumoa

Net Promoter Score in a nutshell. NPS, or Net Promoter Score, is a market metric that is used in many industries because it is an easy way to quantify how loyal customers are. In a nutshell, the Net Promoter Score asks “how likely would you be to recommend” a product or service to others.

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What Do Companies With Low Net Promoter Score Have in Common?

Retently

Since not all NPS® data is public, and most brands aren’t eager to publish their low Net Promoter Score, we’ve taken several steps to find reliable customer satisfaction data that we can use to compare brands: Whenever possible, we’ve sourced data from various NPS benchmarks to gain a picture of the general NPS range within an industry.

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CX University Breaks the Threshold to +90 Net Promoter Score

CX University

The Net Promoter Score (NPS) is a key metric for measuring customer loyalty and satisfaction. The responses are categorized as follows: Promoters (9-10), Passives (7-8), and Detractors (0-6). It has seen a consistent increase in its NPS over the years, with the score rising from +77 in 2020 to +90 in 2024.

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What is a Good Net Promoter Score? (2018 NPS Report Update)

Retently

One of the most frequently asked questions that we get is “What is a good Net Promoter Score®?” While both of these companies have a somewhat similar score, their performance among their peers differs considerably. What is a good NPS score? Step 1: Compare it with your industry average.

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An In-Depth Comparison of Product Reviews and NPS Surveys

Retently

In today’s fast-paced business environment, customer feedback has become an invaluable resource for brands striving to stay ahead of the curve. Product reviews and Net Promoter Score (NPS) surveys are commonly used to measure customer experience and collect zero-party data. So, let’s get started.

NPS 146
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CSAT vs NPS: Understanding the Variances in Feedback Measurement

SurveySparrow

This stat shows us the importance of measuring customer experience. When it comes to feedback metrics, CSAT vs NPS has been a long-running battle. In this blog, we will look into the different aspects of CSAT and NPS in terms of meaning, elements, measurement, assessment, and all you need to know about the two. What is CSAT?

NPS 52
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How Marmalade Insurance Has Utilised Customer Feedback Software to Help Improve CSAT and Increase Their Net Promoter Score

CSM Magazine

Part of this approach is their customer feedback process, which they introduced in 2020, with the help of customer feedback software provider, CustomerSure. The firm has also reported improvements in staff sentiment/morale as a direct result of receiving motivating feedback and seeing improvements in customer satisfaction metrics.