The ROCX™ Report: How Journey Mapping Software Transforms Customer Touchpoints Into Action Drivers that Deliver ROI
Clarivate
MARCH 7, 2017
At some point during the implementation of your Customer Experience (CX) strategy and plan, you will be asked to show a Return on Investment (ROI). There are many ways to measure the outcome of a CX program, ultimately, the most critical will be the positive financial results or ROI, or the ROCX™ (Return on Customer Experience).
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