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The Ultimate Chief Customer Officer (CCO) Job Description

Gainsight

The Chief Customer Officer (CCO) role is crucial for virtually every SaaS company. Hiring one moves Customer Success (CS) from a function to a company-wide strategy, offering a customer voice in the boardroom and a peer to your Sales and Product leaders.

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5 Ways Chief Customer Officers Can Drive Net Revenue Retention

Gainsight

In fact, even if you keep your sales, marketing, and product efforts static, you’d see improvements to your NRR if you invest in customer success. It’s not just your current bottom line that’s affected: NRR is also the top metric that investors look at when making decisions about where to put their money.

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4 Gold CX Metrics for CX Leaders

ClearAction

4 Gold CX Metrics for CX Leaders Lynn Hunsaker Concentrate on just 4 CX metrics and you’ll see greater progress in more than 20 growth metrics. Otherwise, gaps between these will cost you a lot (negative word of mouth (customer effort score, CSAT), churn, costs to serve, internal productivity, etc.).

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5 Reasons Your Marketing Needs Human Evaluation

Experience Investigators by 360Connext

Jeannie Walters , speaker, writer and CEO of 360Connext, recently visited us at Hallmark and we had the opportunity to discuss the intricate weaving of the disciplines between marketing and customer experience. Jeannie and I share something in common: a passion for human evaluation of the customer experience.

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Insights Utilization Rate Drives Growth Through Customer-Centric Organizations

ClearAction

Anything you do that bothers customers costs you! Extra marketing required to overcome negative word of mouth. Higher costs to serve: customer service, returned materials, remedies, etc. More expense to retain customers: loyalty incentives, customer success, etc. 24 Ways to Boost 2024 CX ROI.

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Breaking the Status Quo of CX — Part 1

CloudCherry

Ideally, you’ll have a chief customer officer (CCO) to lead and champion CX at the C-suite level. You can start CX in a corner of the business and build out from there; CX may take root in a marketing or support function, for example. Logistician – Stays on top of the metrics that underpin a CX initiative.

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Customer Service is Your Ace in the Hole During a Recession

CSM Magazine

Dan Darcy, Chief Customer Officer at Qualified , explains how business leaders can double down on amazing customer experiences to not only cut costs but grow despite a tough economy. We all know it’s more expensive to bring on a new customer than it is to retain an existing one.