Beyond Philosophy

DECEMBER 22, 2015

As they are gathering information to help in day-to-day brand decision-making, consumers want, crave, desire, seek, and value content from marketers – as long as it is reasonably altruistic, informative and objective, and minimizes the ‘look of sponsorship’ and the three most readily identifiable sales ‘P’s’: push, pitch, and puff.

Video 60

Video Marketing Social Media Conference 60

Ecrion

APRIL 19, 2018

The topics discussed are meant to shed light on how Ecrion can help your business overcome any problems it might have with Customer Communications Management (CCM), Customer Engagement Management (CEM), or Customer Experience (CX). . At a recent CX conference we attended, there was an obvious common theme of “friction.”

Communication 40

Communication Net Promoter Score Customer Journeys Effort Score 40

Ecrion

APRIL 19, 2018

The topics discussed are meant to shed light on how Ecrion can help your business overcome any problems it might have with Customer Communications Management (CCM), Customer Engagement Management (CEM), or Customer Experience (CX). . At a recent CX conference we attended, there was an obvious common theme of “friction.”

Communication 40

Communication Net Promoter Score Customer Journeys Effort Score 40

Beyond Philosophy

JUNE 11, 2015

What Publix does, instead of loyalty cards, is try different alternative approaches to build sales. Some retailers do more than emphasize the sales and service fundamentals. This has enabled Trader Joe’s to generate sales per square foot that are double the sales per square foot of Whole Foods.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Retail 60

Beyond Philosophy

JUNE 1, 2015

These programs produce positive sales increases for hotels, for example, but negative sales impact on car rental, airlines and food retail. One retailer has combined its loyalty program with a 5% point of sale discount, building volume from its highest value customers.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

Waypoint Group

MAY 18, 2016

We’ve all seen the insidious effect of terrible feedback spread through conferences, competitors, and colleagues, it can destroy any good feeling a company had and it must be a point of focus. In the world of business, we often forget that amongst the sales figures and metrics, people are still people. Recognize the whole.

Company 40

Company Customer Experience Survey B2B 40

Beyond Philosophy

JUNE 17, 2015

In other words, consumers may shift back and forth from marketing to sales – and at their individual, emotionally driven whim. One important lesson that marketers have learned about content’s power (to attract or repel) is that it is far from linear.

Consumers 60

Consumers Connections Social Media Advertising 60

Beyond Philosophy

APRIL 18, 2016

I am pleased to be doing a keynote speech at the next Satmetrix Conference in New Orleans in May. Find out more and register here for Unite, the Net Promoter Conference. If you enjoyed this post, you might be interested in the following blogs: Case Study: Increase Your Sales by 47% By Doing This….

Net Promoter Score 60

Net Promoter Score NPS CEM Conference 60

Beyond Philosophy

APRIL 18, 2016

I am pleased to be doing a keynote speech at the next Satmetrix Conference in New Orleans in May. Find out more and register here for Unite, the Net Promoter Conference. If you enjoyed this post, you might be interested in the following blogs: Case Study: Increase Your Sales by 47% By Doing This….

Net Promoter Score 60

Net Promoter Score NPS CEM Conference 60

Gainsight

DECEMBER 23, 2019

At Pulse 2016, SaaStr’s Customer Success for Start-ups track was one of the most popular series of sessions in the entire conference. So you’ve got pre-sales, implementation, optimization, training, and support. How involved in pre-sales are they? Jason: I’m super excited about this next session.

Customer Success 52

Customer Success How To Customers Sales 52

ClearAction

JANUARY 14, 2015

After all, B2B account teams are usually quite involved with clients throughout a long sales cycle, interacting with various influencers of the buying decision and almost "living" the customer journey alongside their clients. High-Touch in B2B Customer Experience. Trendy Customer Experience Management.

Customer Experience Management 48

Customer Experience Management Customer Experience Management B2B 48

Beyond Philosophy

DECEMBER 23, 2015

For many companies, the brand-appropriate customer experience spans across multiple channels and touchpoints, and it can involve internal groups such as IT, sales, marketing, operations, customer support, new product or service development, and product management.

Chief Customer Officer 60

Chief Customer Officer Omni-Channel Customer Centricity Consulting 60

Beyond Philosophy

JUNE 4, 2015

As a result of all of these changes, they saw a 50% increase in e-commerce sales where the omni-channel approach was in local markets where there was a physical location. They also used targeted offers surrounding a geographic area near a brick and mortar store and improved their loyalty app.

Omni-Channel 60

Omni-Channel Sports Retail Video 60

Beyond Philosophy

JUNE 4, 2015

The ‘human’ factor, in marketing, communications, positioning, and experience creation through sales, service, and operations now pervades titles of articles, blogs, white papers, and even books. But, there is little that is really new or trailblazing in this idea.

Financial 60

Financial Omni-Channel Airlines Multi-Channel 60