Beyond Philosophy

JANUARY 28, 2015

Is paperwork how he communicates or email? Expectations are important to meet (and ideally exceed), particularly when this is the person who decides if whether you stay or go at an organization. Familiarize yourself with how your boss works. Does she like you to set appointments or drop by the office?

CEM 60

CEM eBook Conference Customer Centricity 60

Beyond Philosophy

JULY 5, 2015

Customer Sensitivity. Customer Focus. Customer behavior is recognized as essential to enterprise success, and optimal relationships are sought. Customer service (along with pipelines and processes) is an enterprise priority, and seen as a vital, and profitable, element of value delivery.

Customer Centricity 60

Customer Centricity Omni-Channel Company Banking 60

Beyond Philosophy

JUNE 11, 2015

This trend works well for building more strategic, bonded relationships with customers. It enables companies to more effectively communicate with customers, socially engage with them, and generate additional insight on their evolving needs and wants. Make progress and proficiency, rather than winning, the goal.

Gamification 60

Gamification Loyalty Programs Loyalty Consumers 60

Beyond Philosophy

JUNE 29, 2015

Successful organizations have either evolved to do this as part of their operational and shared values DNA , or they have begun to recognize the importance of image and social responsibility in their communication programs, by placing customers’ interests ahead of the enterprise’s.

Consumers 60

Consumers Wireless Banking Leadership 60

Beyond Philosophy

JUNE 23, 2015

While it’s been estimated that more than 80 percent of e-commerce sites have customer and visitor email personalization capabilities, less than 10 percent of the sites used personalization in follow-on marketing campaigns.

Wireless 60

Wireless Marketing Advertising e-support 60

Experience Matters

APRIL 7, 2015

Our consultants have helped customers to achieve successes such as: Recommendation rate driven to 94 percent, 30+ percent increase in NPS®, 90 percent renewal rate, and 96 percent low or very low Customer Effort Score. and Harvard Business Publishing, were honored at the conferences 2014. Rant and Rave.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

Beyond Philosophy

DECEMBER 14, 2015

If these ten principles seem like they would be applicable to customer-centricity in operations and experiences, and humanistic approaches for building relationships and value for all stakeholders within an enterprise, it’s not an accident.

Leadership 60

Leadership Customer Centricity Airlines Hotels 60

Beyond Philosophy

JUNE 17, 2015

For marketing planners, it’s a reality that SEO, PPC, SMM, and email must interconnect and mesh; but even the most well-designed communication plan will not yield desired results without innovation and good management So, yes, there’s a lot of Cirque de Soliel-level juggling skill required to make these content programs successful.

Consumers 60

Consumers Connections Social Media Advertising 60

Beyond Philosophy

AUGUST 13, 2015

If these ten principles seem like they would be applicable to customer-centricity in operations and experiences, and humanistic approaches for building relationships and value for all stakeholders within an enterprise, it’s not an accident.

Leadership 60

Leadership Customer Centricity Airlines Hotels 60

Beyond Philosophy

JUNE 4, 2015

More than just a buzzword, ‘being human’, especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. To make the brand or company more attractive, and have more impact on customer decision-making, there must be an emphasis on creating more perceived value and more personalization.

Financial 60

Financial Omni-Channel Airlines Multi-Channel 60

Beyond Philosophy

DECEMBER 23, 2015

In the past decade, we’ve seen the number of companies with an individual in the role of Chief Customer Officer (CCO) – nicely defined by Wikipedia as “the executive responsible for the total relationship with an organization’s customers” – grow from under 100 to thousands today.

Chief Customer Officer 60

Chief Customer Officer Omni-Channel Customer Centricity Consulting 60

Beyond Philosophy

JUNE 20, 2015

Web-based survey invitations were sent to the company’s current customers. The study revealed that an overwhelming 75% of the company’s customers were communicating to others about the organization through offline and online channels. Close to 1,000 survey responses were received.

B2C 60

B2C B2B Metrics Analysis 60