article thumbnail

8 Voice of Customer Keys to CX ROI

ClearAction

8 Voice of Customer Keys to CX ROI Lynn Hunsaker Voice of Customer is the basis for customer-centricity. Whatever is out of sync with customers costs you a lot in tied-up resources and lost opportunities. Therefore, Voice of Customer should be very good at driving changes to the business, accordingly.

article thumbnail

How to make Voice of Customer your business’s secret weapon

BirdEye

Can you tell us a little bit about Globe Life and the insurance products and services that you offer to your customers, and how your team manages the customer journey? Globe Life is the parent company for five insurance brands. Where do you think other businesses fall short in delivering value across the customer journey?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Defining Brands with The Kind of Customer Experience They Deliver: An Exclusive Interview with Mr. Viraj Verma, Marketing and Strategic Alliances Head, PVR BluO

Customer Guru

As the Head of Marketing and Strategic Alliance at PVR BluO, what role do you think Customer Experience plays in marketing? . Customer experience is what the brand is. A brand is what the customer experience is. The brand itself gets defined by the sort of experience it offers to its customers.

Brands 95
article thumbnail

Welcome Aboard! 7 Tips for Building CX into New Employee Onboarding

CX Accelerator

Failure to do so is disrespecting the customer and the business." Encourage new employees to be customers Adding new employees to an organization is a great way to gain new insight and innovation. Our program includes multiple courses where, after completion, the employee gets a Certificate of Customer Excellence.

Tips 296
article thumbnail

Welcome Aboard! 7 Tips for Building CX into New Employee Onboarding

CX Accelerator

Failure to do so is disrespecting the customer and the business.". Encourage new employees to be customers Adding new employees to an organization is a great way to gain new insight and innovation. Bill Staikos makes it official with his new employees: "We're doing a lot of journey-based exercises with our new hire onboarding process.

Tips 182
article thumbnail

Welcome Aboard! 7 Tips for Building CX into New Employee Onboarding

CX Accelerator

Failure to do so is disrespecting the customer and the business.". ,,, 4. Encourage new employees to be customers Adding new employees to an organization is a great way to gain new insight and innovation. Our program includes multiple courses where, after completion, the employee gets a Certificate of Customer Excellence.

Tips 182
article thumbnail

Listen to Learn, Listen to Earn

CX Journey

This post is about three key exercises to lay the foundation for beginning any customer listening efforts. Used properly, personas keep the customer alive and front and center by the entire organization. They tie in nicely to your journey maps and are necessary to begin that exercise.