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How to make Voice of Customer your business’s secret weapon

BirdEye

Once you answer those questions, you can then weave your brand voice or your brand standards in. If you’re not starting with what’s important to the customer, you’re going to get it wrong every time. . By doing this exercise, we have learned that social proof plays a big role in the decision-making process.

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Joined up Voice of Customer and Staff Studies

Peter Lavers

In my many years as a practitioner and consultant in the field of Customer Management I’ve often wondered why business treats its Voice of Customer (VoC) and Voice of Employee (VoE) studies as completely different and dissociated exercises.

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Focus on critical Voice of Customer issues – do more with less

Thematic

This is part 4 of our blog series from our webinar “5 practical ways to influence managers for Voice of Customer (VOC) success”, by myself and Dr. Alyona Medelyan. . This blog series gives you tips on how to make a strong case internally to get buy-in from stakeholders for your Voice of Customer (VOC) programme.

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The 3 Key Steps to Gain Actionable Data From Voice of Customer Programs

Maru Group

I have sat in on several discussions where CX insight teams ask their database counterparts, “What voice of customer (VoC) information can you provide us?” It benefits greatly to go through the exercise of identifying and defining the variables you need to track organizational performance.

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The 3 Key Steps to Gain Actionable Data From Voice of Customer Programs

Maru Group

I have sat in on several discussions where CX insight teams ask their database counterparts, “What voice of customer (VoC) information can you provide us?” It benefits greatly to go through the exercise of identifying and defining the variables you need to track organizational performance.

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Welcome Aboard! 7 Tips for Building CX into New Employee Onboarding

CX Accelerator

Failure to do so is disrespecting the customer and the business." Encourage new employees to be customers Adding new employees to an organization is a great way to gain new insight and innovation. Our program includes multiple courses where, after completion, the employee gets a Certificate of Customer Excellence.

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Listen to Learn, Listen to Earn

CX Journey

This post is about three key exercises to lay the foundation for beginning any customer listening efforts. Used properly, personas keep the customer alive and front and center by the entire organization. They tie in nicely to your journey maps and are necessary to begin that exercise.