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Top 5 Customer Service & CX Articles for Week of April 1, 2024

ShepHyken

For Legacy Industries, Influencer Marketing Is Key to Evolving the Customer Journey by Greg Scavuzzo (Sprout Social) When you think of influencer marketing, what comes to mind? A fitness expert touting a new athleisure brand? My Comment: Influencer Marketing is part of the customer experience. Connect with Shep on LinkedIn.

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Top 5 Customer Service & CX Articles for Week of April 1, 2024

ShepHyken

My Comment: Influencer Marketing is part of the customer experience. A celebrity or recognized expert who uses, talks about, and promotes a product or brand is a combination of marketing, sales, and experience. While most of us see influencer marketing in the B2C world (food, fashion, health, lifestyle, etc.),

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When Your Company Becomes a Verb

ShepHyken

In our customer service training workshops , we have an exercise that introduces a concept called The Five Levels of Service. Any company should be happy with World Class , which is when the company is consistently and predictably delivering a level of service that gets customers to come back.

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Evolution of Customer Experience in E-Commerce 2023

Lumoa

Customers search for easy shopping solutions on clear, engaging websites. In the past two years, we’ve seen a massive surge in online shopping, from tech products to fashion items. Companies should aim to meet their customers’ expectations by continuing to fine-tune their customer experience (CX) programs.

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Different is Better Than Better

ShepHyken

At a fashion show, all the other models just walked the runway like everyone else. And if what makes you different is important to your customers, they will want to be a part of your world. . Shep Hyken is a customer service expert, keynote speaker, and New York Times, bestselling business author.

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5 Top Customer Service Articles of the Week 5-31-2021

ShepHyken

5 Ways to Drive Brand Loyalty and Customer Lifetime Value by Ian Simons. (Ad Ad Age) Here are 5 tips for marketing organizations looking to maximize their Discovery Commerce opportunity from Aubrie Richey, VP of media for TechStyle Fashion Group that brought us brands like Fabletics and Savage X Fenty.

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5 Top Customer Service Articles for the Week of July 30, 2018

ShepHyken

Why is customer service training so important? Training Journal) Your staff are usually the first people customers will interact with. They act as a lasting first impression of your brand or business. Most of the time product and technical training are at the forefront of a company’s training.