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TOUCHPOINT & FASHION RETAIL

News & Customer Experience

Today we enter the fantastic world of a fashion store. Whether it is a flagship store , an affilate or a reseller , it is essential to have clear in mind that, when entering the point of purchase, the customer wants a preferential and direct relationship with the brand itself.

Fashion 40
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Guest Post: The Future of Customer Loyalty Mimics the Past – Customer Centricity Says It All

ShepHyken

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. That’s what your loyalty program should do. – Shep Hyken. That’s important because customer-centricity continues to be the driving force behind sales, and true customer loyalty.

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Five Ways Retailers Can Use Events to Increase Loyalty and Revenue

PK

Fostering a community with your customers is key to brand loyalty. Emotionally connected customers have a 306% higher lifetime value , which means brands have to find ways to show you care. One way to do that is through meaningful events that overdeliver on value. Your best customers likely expect community.

Retail 49
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How Can BPO Philippines Adapt User-generated Content To Boost Your E-commerce Brand

Magellan Solutions

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. BPO Manila Philippines was in adapting UGC to boost E-commerce brand. Magellan Solutions ‘ then takes a step further with your UCG by: Promoting brand values.

Brands 52
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What Is Brand Perception, How to Measure It & 4 Examples

BirdEye

Example of brand perception research done right: A fashion retailer conducts annual brand perception research, tracking brand awareness, customer loyalty, and purchase intent. Brand perception measurement It uses the key performance indicators (KPIs) related to brand perception.

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The Ultimate Guide to NPS Benchmarking in Retail

SurveySensum

In today’s retail landscape, customer loyalty is a currency that’s hard to come by. This is not good, as detractors can bad mouth their experience with your business and damage the brand value. Then it means there is a lot of room for you to improve customer loyalty and satisfaction.

NPS 52
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How Do Luxury Brands Meet The Needs of Consumers Right Now?

NetBase

Finishing 2019 with a brand value of $47.2 billion , Louis Vuitton is the world’s most valuable luxury brand. How deep luxury brands go into the projected 20-35% decline this year may heavily depend on their success in taking the luxury buying experience online. And they’re keeping things interesting online too.