SmartMessage Blog

JUNE 6, 2023

Marketing communication is the set of strategies and tools that a business or brand uses to reach the target audience, promote its products or services, influence customers, and establish relationships. It also plays an important role in retaining existing customers.

Communication 52

Communication Marketing How To Multi-Channel 52

Call Experts

OCTOBER 5, 2023

Today, customer support plays a pivotal role in maintaining and growing a loyal customer base, enticing many companies to hire a contact center for their answering services. Ultimately, a well-managed contact center can be the lifeline of your customer service operations. However, not all contact centers are created equal.

Contact Center 105

Contact Center Call Center Guidelines Customer Satisfaction 105

Call Experts

APRIL 8, 2024

Today, customer support plays a pivotal role in maintaining and growing a loyal customer base, enticing many companies to hire a contact center for their answering services. Ultimately, a well-managed contact center can be the lifeline of your customer service operations. However, not all contact centers are created equal.

Contact Center 52

Contact Center Call Center Guidelines Customer Satisfaction 52

SmartMessage Blog

JUNE 1, 2023

Marketing communication is the set of strategies and tools that a business or brand uses to reach the target audience, promote its products or services, influence customers, and establish relationships. It also plays an important role in retaining existing customers.

Communication 40

Communication Marketing How To Multi-Channel 40

BirdEye

SEPTEMBER 6, 2023

Knowing your customer is your business’s first and best competitive advantage. And that information comes from various sources, especially market research surveys, marketing surveys, and other customer surveys. The more customer feedback businesses get, the better they can position their offerings.

Survey 57

Survey Marketing Comparison NPS 57

Magellan Solutions

AUGUST 31, 2022

Instead of depending just on the outsourced team’s brand value, evaluate their skills. Virgin Australia’s online reservation, check-in, and booking system broke in September 2010, leaving 50,000 customers stranded. However, a waiver that absolved IBM of any responsibility led to the dismissal of the claim.

Examples 75

Examples Case Study How To Banking 75

BirdEye

DECEMBER 26, 2023

But most struggle with the decision as they have no proof that customers will support it. But this can change if your business actively measures brand salience and takes steps to improve it. By monitoring customer signals and feedback, you can know your standing in the market and try to become the #1 choice against all odds.

Brands 104

Brands Social Media Competitive Advantage Analysis 104

Help Scout

MAY 21, 2019

You know your company offers customers unique, valuable, and special services or products because you’re on the inside. The question you need to ask yourself is: Do potential customers know what I know? That’s why we need value propositions. What is a value proposition? But looking at your customers defines value.

Examples 40

Examples Hotels Hospitality Travel 40

BirdEye

OCTOBER 5, 2023

Today’s marketplace is competitive and transparent, so managing brand perception isn't just important - it's imperative. The stakes are high, with 91% of customers admitting they'd switch to a competitor following a poor customer experience. This guide will uncover what your target audience thinks about your brand.

Examples 62

Examples Measurement Brands How To 62

BirdEye

DECEMBER 5, 2023

Have you ever wondered why people hesitate to buy something if there are no customer reviews? Did you even know that reviews older than three months might not be relevant for many customers? In fact, a significant 92% of customers read at least two reviews before making a purchasing decision. Yes, that’s true.

Brands 108

Brands Management Social Media Analytics 108

SurveySparrow

JANUARY 6, 2023

The goal of a brand strategy is to become memorable in the eyes of the consumer so that they choose your company over competitors. If your brand is how you present your company to the public, your branding strategy is the framework that supports it. A strong brand is vital for building relationships with clients.

Brands 52

Brands Strategy Advertising Competitive Advantage 52

BirdEye

DECEMBER 5, 2023

Have you ever wondered why people hesitate to buy something if there are no customer reviews? Did you even know that reviews older than three months might not be relevant for many customers? In fact, a significant 92% of customers read at least two reviews before making a purchasing decision. Yes, that’s true.

Brands 62

Brands Management Social Media Analytics 62

ProProfs Chat

DECEMBER 12, 2019

Every business aims to be customer-centric now. Only a company that makes its customers’ prime focus can stand out from the crowd and gain recognition. So, if I were to ask you, which brand do you remember that you’d recommend to your friends? Customer support? How do you make your company customer-centric? .

Customer Experience 80

Customer Experience Customer Service Advertising Customers 80

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media e-support 111

ProProfs Chat

JUNE 22, 2018

Did you know that 55% consumers are willing to pay more to have a delightful experience? A report by McKinsey says that 70% of product or service buying experiences are totally based on how the customers feel they have treated. For about 62% organizations , customer experience is viewed as a great competitive differentiator.

Customer Experience 108

Customer Experience Customer Service How To Leadership 108

BirdEye

FEBRUARY 12, 2024

In today’s digital era, showing up on social media isn’t just an option for brands — it’s a necessity. Engaging online offers unparalleled opportunities to connect with customers, build community, and showcase your brand’s personality and values. Missed comments can quickly spiral into reputation issues.

Social Media 57

Social Media Multi-Channel Tips Brands 57

NobelBiz

FEBRUARY 15, 2023

As the public face of your brand, agents need a perfectly unified agent desktop that makes it easy for them to interact with customers. Many call centers have a lot of different, complicated systems that are hard for agents to figure out, let alone keep their attention on what’s important: the customer.

Call Center 52

Call Center How To Average Handle Time First Call Resolution 52

NobelBiz

NOVEMBER 15, 2022

As the public face of your brand, agents are greatly aided by a unified agent desktop that makes it easy for them to interact with customers. Many call centers have a lot of different, complicated systems that are hard for agents to figure out, let alone keep their attention on what’s important: the customer.

Call Center 52

Call Center Contact Center How To Contact Center Software 52