article thumbnail

Creating Fans, Not Just Customers: Metro Bank’s Journey to Customer-Centricity

InMoment XI

In the midst of a financial industry crisis, Metro Bank emerged in 2010 with a bold vision—to create fans, not just customers. Breaking the mould of traditional banking, Metro Bank embarked on a mission to revolutionise the banking experience in the UK.

article thumbnail

Mastering Customer Effort Score: 9 Best Practices for Exceptional Customer Experience

SurveySensum

According to a research study by Gartner on Effortless Experience found that 96% of customers who had high-effort experiences reported being disloyal, compared to only 9% of customers with a low-effort experience. While talking about it may seem easy, improving the customer effort score can be a real struggle.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Effort Score: The New Experience Metric

Answer Dash

Brands are battling to provide superior experiences across channels to win over customers, but are too many focusing on the wrong metrics? While many companies focus on scores such as Customer Satisfaction (CSAT) and Net Promoter Score (NPS), they’re overlooking a more important metric that is more intricate.

article thumbnail

Are banks building trust through customer service excellence?

Eptica

Date: Wednesday, May 6, 2020 Author: Pauline Ashenden - Demand Generation Manager Are banks building trust through customer service excellence? Author: Pauline Ashenden - Demand Generation Manager The coronavirus pandemic is actually accelerating digital transformation in many verticals, and banking is a prime example.

Banking 79
article thumbnail

Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

But today’s C-Suite is still questioning the value of customer experience and asking if investing in CX is worth it. Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty.

ROI 260
article thumbnail

7 Customer Service Tips for Financial Service Companies

Kustomer

Although cash may be the reason you’re in business, customers are the more important commodity when it comes to keeping that business afloat. Trust plays a huge role in finance and banking. When it comes to protecting, investing and being responsible for customers’ money, they need to trust in the financial services company.

article thumbnail

The Role of NPS in the Banking Industry

SurveySensum

Customer loyalty and satisfaction are crucial when it comes to banks. More than often, customers are attracted to banks that value them and offer good service. But when every bank strives to achieve the same, how can you get a competitive edge? This is where Net Promoter Score (NPS) comes into play.

Banking 52