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Creating Fans, Not Just Customers: Metro Bank’s Journey to Customer-Centricity

InMoment XI

In the midst of a financial industry crisis, Metro Bank emerged in 2010 with a bold vision—to create fans, not just customers. Breaking the mould of traditional banking, Metro Bank embarked on a mission to revolutionise the banking experience in the UK.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

But today’s C-Suite is still questioning the value of customer experience and asking if investing in CX is worth it. Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty.

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Customer Effort Score: The New Experience Metric

Answer Dash

Brands are battling to provide superior experiences across channels to win over customers, but are too many focusing on the wrong metrics? While many companies focus on scores such as Customer Satisfaction (CSAT) and Net Promoter Score (NPS), they’re overlooking a more important metric that is more intricate.

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The Role of NPS in the Banking Industry

SurveySensum

Customer loyalty and satisfaction are crucial when it comes to banks. More than often, customers are attracted to banks that value them and offer good service. But when every bank strives to achieve the same, how can you get a competitive edge? This is where Net Promoter Score (NPS) comes into play.

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Understanding Customer Expectations in Financial Services: Key Strategies for Satisfaction

CSM Magazine

Customers no longer rely solely on physical branches and are increasingly turning to digital channels like mobile banking apps, online platforms, and even social media for real-time access to their accounts and financial advice.

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How to Systematically Decrease Customer Churn

GetFeedback

Competition is only increasing as business raise the bar for customer service. If you have a consistent churn rate that’s higher than it should be, that means there’s systemic issues in your customer service pipeline. Using general tactics to try to fix specific issues your customers are experiencing just doesn’t work.

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Different Types of Customer Satisfaction Surveys: A Comprehensive Overview

SurveySensum

How to choose the right kind of customer satisfaction survey at different touchpoints? Net Promoter Score (NPS) Surveys Net Promoter Score (NPS) surveys are the widely used survey to gauge customer loyalty on an 11-point scale. How satisfied are you with the ease of use of our mobile banking app?