Automotive Consumers Loyalty Touchpoint 
InMoment XI
MARCH 27, 2024
A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. According to research: 95% of automotive shoppers rely on online resources to gather information, bypassing dealerships as their starting point.
SurveySensum
MARCH 17, 2023
The automotive industry has recognized the importance of offering a seamless customer experience and is evolving by adopting new customer experience trends. Top 7 customer experience trends in the automotive industry Here are the top 7 trends in the automotive industry to deliver a top-notch customer experience and enhance their journey.
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SurveySensum
DECEMBER 2, 2022
Automotive companies have invested billions of dollars to get ahead of the competition, focusing on the quality of vehicles, features, design, performance, fuel potential, comfort, value for money, and many other attributes. The growing disengagement between OEM and consumers. Seamless experience across the automotive customer journey.
Think Customers
SEPTEMBER 27, 2021
Instead of gasoline-guzzling vehicles, more consumers are driving electric vehicles (EVs) off the dealership lot than ever before. EV sales are growing at a rapid clip as consumer interest in sustainable products and air quality increase and automotive manufacturers deliver a wider range of EVs at different price points.
Oracle
APRIL 3, 2019
But, what if brands didn’t have to rely so heavily on a mass message, and instead tried personalizing their approach to individual consumers? With a strong customer engagement strategy, consumers will ideally be your biggest brand advocates.” Enter customer engagement marketing (CEM). What is CEM?
Kustomer
JANUARY 7, 2022
In order to deal with the highest stakes we’ve seen in a lifetime, businesses have been innovating the ways in which they engage with and sell to consumers. It was originally pioneered in London as a way to increase newspaper sales and has now grown to encompass most sections of consumer consumption. Between “goods” (i.e.
Maz Iqbal
NOVEMBER 11, 2014
This almost always involves looking at way of reducing customer effort at specific touchpoints e.g. call-centre, or specific customer interactions e.g. when buying something. And in the process collect-harness data on the end consumers – who have to date been unidentifiable. What might these paths be?
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