article thumbnail

Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. For some brands, issuing your own loyalty currency is certainly desirable. This actually is not true.

article thumbnail

Voice of Customer Examples to Inspire Your CX Strategy

InMoment XI

This article is designed to give you InMoment’s take on what voice of customer examples look like. This Net Promoter Score program, powered by InMoment, also identifies brand enthusiasts who are the engine of a robust customer advocacy program. Bringing Voice of Customer Examples to Life. Wrapping Up.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Guide: How to Build a Customer Experience Department

Lumoa

In This Article: Preliminary Steps 1. Set clear start and endpoints for your data collection efforts. In contrast, if you are running a specific campaign and need customer experience data for a limited time, then you should focus your efforts on that period. Identify the Company’s Goals 2. Map Your Current Customer Journey 3.

article thumbnail

Create memories that tell your brand story

CX University

Customer service has taught us that there is much more to a ‘transaction’ and customer success inevitably reduces customer effort, making it easier for customers to transact. Whilst this may tick the personal preferences checkbox, we are not suggesting that a loyalty program will solve all your customer experience problems.

article thumbnail

6 Examples of Successful Customer-Centric Companies

CSM Magazine

in this article, we will look at some great examples that include successful customer-centric companies. Moreover, if you visit their website, you’ll see that their review rate scores a near-perfect 5-star rating and is trusted by more than 100 large companies worldwide. Starbucks: efficiency in product feedback and loyalty.

article thumbnail

Why Is Customer Effort Score Important For Enhancing Customer Experience?

SurveySensum

Think of some companies that you stopped doing business with because of their terrible customer service and the amount of effort it took on your part to do a simple task. With an age-old customer experience metric called Customer Effort Score (CES). Why Is Customer Effort Score Important?

article thumbnail

How to Calculate and Improve Your Customer Retention Rate

Totango

Third , monitoring how your customer retention efforts affect your CRR allows you to see if your retention strategies are working or not. Another way of putting it is by saying that increasing your CRR increases your Net Promoter Score (NPS). To set a target CRR, research what CRR scores are common in your industry.