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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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Create memories that tell your brand story

CX University

From customer satisfaction, we have learned that customer expectations can be managed, met and exceeded. Customer service has taught us that there is much more to a ‘transaction’ and customer success inevitably reduces customer effort, making it easier for customers to transact.

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How to Calculate and Improve Your Customer Retention Rate

Totango

Third , monitoring how your customer retention efforts affect your CRR allows you to see if your retention strategies are working or not. You can test a retention idea on a small sample group before implementing it with your entire customer base. To set a target CRR, research what CRR scores are common in your industry.

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Quick Tips to Create a Customer Satisfaction Strategy

SurveySensum

According to a recent article, “The five disciplines of customer experience leaders” by Bain & Company , excelling in customer experience can have a significant impact on a company’s revenue. In fact, companies that prioritize customer experience have been found to grow their revenue by 4-8% above their market average.

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Quick Tips to Create a Customer Satisfaction Strategy

SurveySensum

According to a recent article, “The five disciplines of customer experience leaders” by Bain & Company , excelling in customer experience can have a significant impact on a company’s revenue. In fact, companies that prioritize customer experience have been found to grow their revenue by 4-8% above their market average.

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Customer Feedback: The Importance of Both Positive and Negative Reviews

ChurnZero

In this article, we’ll explore why listening to both positive and negative customer feedback is important for your company’s growth. . Customer feedback: why should you care? There are a variety of reasons why you should be taking advantage of customer feedback. For this article, we’ll focus on five main reasons. .

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Growth Through Customer Experience Action

ClearAction

Customer cycle time delays for payments and purchase decisions reduces productivity of your accounts receivable and sales teams, among others. Customers’ share of budget reductions and churn require costly incentives , loyalty programs, and customer success investments to maintain market share.