ShepHyken

APRIL 17, 2017

Each week I read a number of customer service articles from various online resources. I have added my comment about each article and would like to hear what you think too. Getting More Referrals = Letting People Your Customers Care About Know About Brands That Care About Them by Joseph Michelli. Do not confuse the two.

Social Media 79

Social Media Customer Service Airlines Loyalty 79

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. So, how can you build strong customer relationships?

Customer Satisfaction 52

Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

CSM Magazine

AUGUST 4, 2023

In today’s fiercely competitive business landscape, customer engagement plays a pivotal role in establishing enduring relationships with your target audience and fueling business growth. Create a Loyalty Program Creating a loyalty program is a great way to reward your most loyal customers for their continued support of your business.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

CSM Magazine

JANUARY 27, 2022

That said, developing a customer retention strategy is critical. This article shares some tips on how you can build loyal HVAC customers that keep coming back for your services. In order to create a loyal customer base, you need to take care of them. Create A Loyalty Program. Use Technology.

Tips 52

Tips Loyalty Programs Loyalty Software 52

LiveChat

APRIL 10, 2017

Put simply: once you build a solid customer base, it’s essential that you shift your focus toward retaining customers and ensuring they remain loyal. 4 Main Tenets of Customer Retention. Each of the strategies we’ll discuss throughout this article fall under one of four main principles: Knowing your customers.

Customer Retention 28

Customer Retention Loyalty Programs Customers Social Media 28

CSM Magazine

JUNE 27, 2023

Having customers that are loyal to your brand is the dream. Studies show that a 5% increase in customer retention can lead to an increase of between 25% and 95% in revenue. It makes sense then that promoting customer loyalty should be on every business’s to-do list.

Loyalty 52

Loyalty Customer Service Loyalty Programs Customers 52

Doing CX Right

AUGUST 23, 2020

ShoppingGives asked 21 Customer Experience experts about proven ways to create brand loyalty, especially during an increasingly competitive eCommerce space. It’s a great article, which includes quotes from my CX friends like Shep Hyken, Adam Toporek and others (including me). You can read the original article here.

Loyalty 52

Loyalty Brands Social Media Competitive Advantage 52

delighted

JUNE 1, 2022

Knowing what your customer lifetime value is versus your acquisition costs can shine a light on how you need to adjust your strategy to bolster margins: optimize your lead generation program, focus on delivering more value for your customers, or both. It also works the other way, with inactive customers becoming active again.

Net Promoter Score 71

Net Promoter Score Customer Retention Self Service Loyalty 71

Totango

JUNE 4, 2021

Here are seven great customer engagement ideas you can easily put into practice. We’ll show you how to multiply opportunities for engagement through strategies such as personalization, in-app messaging, customized promotions and loyalty programs.

Customer Engagement 62

Customer Engagement Engagement Customer Journeys B2C 62

SmartKarrot

NOVEMBER 2, 2020

Customer retention is very challenging for businesses especially in 2020. The unprecedented times and business environment have made it uncertain for business leaders on what steps to take to retain customers. So, retaining customers becomes necessary for any company to sustain itself in this economic turbulence.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21

ChurnZero

APRIL 14, 2020

In this article, we’ll explore why listening to both positive and negative customer feedback is important for your company’s growth. . Customer feedback: why should you care? There are a variety of reasons why you should be taking advantage of customer feedback. For this article, we’ll focus on five main reasons. .

Feedback 81

Feedback Net Promoter Score Loyalty Programs NPS 81

SurveySensum

JULY 4, 2023

According to a recent article, “The five disciplines of customer experience leaders” by Bain & Company , excelling in customer experience can have a significant impact on a company’s revenue. In fact, companies that prioritize customer experience have been found to grow their revenue by 4-8% above their market average.

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

SurveySensum

JULY 4, 2023

According to a recent article, “The five disciplines of customer experience leaders” by Bain & Company , excelling in customer experience can have a significant impact on a company’s revenue. In fact, companies that prioritize customer experience have been found to grow their revenue by 4-8% above their market average.

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

ProProfs Chat

MAY 31, 2019

Be it our personal relationships or even the relationship we have with the customers. For a business organization, having a loyal customer base is essential for success. Because: Keeping an existing customer costs up to five times less than winning a new one. How to Cultivate Customer Loyalty.

Loyalty Programs 66

Loyalty Programs Loyalty Net Promoter Score How To 66

SurveySensum

SEPTEMBER 26, 2023

Customers were signing up but not sticking around, and her SaaS platform was inundated with user complaints. In the competitive world of SaaS, the battle for customer retention and product adoption can be fierce. Your SaaS feedback platform acts as a bridge, connecting you directly to the voices of your customers.

Strategy 52

Strategy Management User Experience Measurement 52

Call Center Pros

NOVEMBER 26, 2018

But in a landscape full of new companies of all tendencies and where competition is fierce, it is necessary to maintain a constant connection with your customers to differentiate yourself from the crowd. This article will introduce the fundamentals of customer loyalty and give you 7 tips for building a loyal customer base for your business….

Loyalty 40

Loyalty Loyalty Programs Social Media Training 40

Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

SmartKarrot

SEPTEMBER 3, 2021

Most brands ensure their customers stay in the know via emailers or regular communication; they often bring them back to the brand via loyalty plans, exclusive offers, etc. In a nutshell, retention marketing is a strategy to retain your existing customer base and pique their interest enough to consume your brand and make any purchases.

Marketing 10

Marketing Loyalty Programs Banking Customer Retention 10

SmartKarrot

JULY 29, 2020

Hence, customer loyalty was not a major goal for companies of those previous eras. Even if the customers would return to the same brand for buying another product, that represented a very small percentage of the company’s overall customer base. What is Customer Loyalty? Customer Retention.

Loyalty 10

Loyalty Loyalty Programs Roadmap Customer Retention 10

Win the Customer

SEPTEMBER 21, 2020

A simple answer is by focusing your efforts on customer retention. What is Customer Retention? Customer retention is the collection of activities a business uses to increase the number of repeat customers and to increase the profitability of each existing customer. But does one achieve that?

Sales 111

Sales Customer Engagement e-support Engagement 111

Win the Customer

SEPTEMBER 21, 2020

A simple answer is by focusing your efforts on customer retention. What is Customer Retention? Customer retention is the collection of activities a business uses to increase the number of repeat customers and to increase the profitability of each existing customer. But does one achieve that?

Sales 52

Sales Customer Engagement e-support Engagement 52

SurveySensum

FEBRUARY 20, 2024

Monitor Performance : Regularly monitor your performance in meeting customer expectations. Track key CX metrics such as CSAT score, NPS , and customer retention rates to gauge how well you’re fulfilling customer needs. Surprise Rewards : Surprise and delight customers with unexpected rewards or perks.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

SurveySensum

FEBRUARY 20, 2024

Monitor Performance : Regularly monitor your performance in meeting customer expectations. Track key CX metrics such as CSAT score, NPS , and customer retention rates to gauge how well you’re fulfilling customer needs. Surprise Rewards : Surprise and delight customers with unexpected rewards or perks.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

BirdEye

SEPTEMBER 11, 2023

Before we delve into how AI can help improve customer experience, let’s understand the impact of positive customer experience: Businesses that prioritize good customer experience have a higher customer retention rate. The typical customer journey to tailor interactions accordingly.

Customer Experience 113

Customer Experience Self Service Social Media How To 113

BirdEye

APRIL 7, 2023

This article tells you the top marketing key performance indicators (KPIs) you must watch out for in your next marketing campaign. Customer retention rate As much acquisition is important, retention is cheaper and more substantial in the long term. It’s easier to retain customers than to acquire new ones.

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

ProProfs Chat

DECEMBER 21, 2020

Stable customer base results in higher referrals, improved upsell revenue and increased lifetime value (LTV) which further results in improved customer acquisition in future. Needless to say, customer retention is the core value for the growth of any business. Reasons why customer churn rate increases.

Strategy 98

Strategy Loyalty Programs Customers Loyalty 98

Totango

AUGUST 11, 2022

Most interactions with your SaaS customers are digital, making handling these opportunities decisive for customer satisfaction, loyalty, repeat business and referrals. In this article, we’ll show you how to build client relationships digitally with your SaaS customers. Implement Loyalty and Referral Programs.

Tips 106

Tips How To Customer Journeys Net Promoter Score 106

Currency Alliance

DECEMBER 13, 2018

At first glance, this year’s Gartner CMO spend survey may not make for happy reading for loyalty marketers. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8% Firstly, loyalty tech isn’t as expensive as it used to be. Loyalty coming to new sectors. of budget, down from 6.6% in 2017[ii].

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Vonage

MARCH 9, 2016

But your contact centre can become social as well: with a social media control centre you have opportunities to capture good and bad feedback from your customers proactively, without having to wait for them to come to you. Create communities that can be used for customer service, loyalty programs and more.

Social Media 120

Social Media Effort Score Loyalty Programs Feedback 120

Happy or Not

JULY 20, 2023

Target audience demographics encompass the distinct attributes and particulars of the desired customer base that a business wants to engage through its marketing initiatives, such as age, gender, and location. Target audience demographics are the specific characteristics of your ideal customer base.

Social Media 28

Social Media How To Fashion Travel 28

BirdEye

DECEMBER 8, 2023

By regularly sharing content and promotions and interacting with your audience, you stay top-of-mind when customers need carpet cleaning services. This can increase brand recognition, customer retention, and business growth. A solid customer acquisition strategy is the backbone of a business’s growth.

Tips 58

Tips Strategy Marketing Social Media 58

Retently

FEBRUARY 20, 2023

While different in their approach, NPS and RFM are important metrics that help ecommerce businesses better understand their customers and drive growth. RFM score = 6,8 Regardless of the favored method, make sure it is consistently applied across your customer base. The same is valid for loyalty programs.

Ecommerce 156

Ecommerce NPS Effort Score Analysis 156

ShepHyken

JANUARY 4, 2024

This week, we feature an article by Ian Davi. He shares five practical strategies businesses can use to increase customer retention rates. These retention strategies will build your company a community of happy customers.

Loyalty 65

Loyalty Strategy Customer Retention Social Media 65