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Social media analytics: Definition, types, and importance

BirdEye

When it comes to social media, analytics is everything. Without understanding the numbers behind your social media efforts, you’ll have no way to determine whether or not your campaigns are successful. Thankfully, social media analytics is becoming easier and more accessible.

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The Complete Guide to Mastering Contact Center Analytics

InMoment XI

In the era of customer-centricity, contact center analytics stands as a beacon, guiding businesses and contact centers toward informed, data-driven decisions. This article delves deep into the intricacies of contact center analytics, showcasing how they can be the linchpin in enhancing customer experience and driving business growth.

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Free social media audit template for 2023

BirdEye

Social media is a crucial component of any company’s marketing strategy. With billions of people using social media platforms every day, it’s no wonder businesses are eager to establish a strong online presence. However, simply having a presence on social media just isn’t enough.

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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

Chief Marketing Officers (CMOs) face the dual challenges of managing budget constraints while also demonstrating the return on investment (ROI) of their marketing initiatives. This involves analyzing each channel’s performance against key metrics to identify areas where spending can be optimized.

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The complete guide to social media management for modern businesses

BirdEye

Social media has completely changed the way we communicate and connect with one another over the past two decades. Social media is also a powerful marketing tool used by businesses of all sizes. We’ll start by discussing some of the key concepts and benefits of using social media. 84% of U.S.

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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

Platform Overview Medallia is a cloud-based CX management software that provides survey features, sentiment analysis, social listening, and AI-powered insights. Medallia is known for its robust analytics and reporting capabilities, providing in-depth insights into customer feedback and trends.

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The Beginner's Guide to Customer Experience Analytics

Thematic

Customer Experience Analytics (CXA) is your key to unlocking the true reasons behind their choices and experiences. Investing in truly understanding them has a massive financial payoff. What is Customer Experience Analytics? Customer experience analytics goes deeper than simple satisfaction scores. Here's why.