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A Comprehensive Guide to Social Customer Relationship Management: What Is it and How it Develops Relationships

Kustomer

In this post, we’ll be taking a look at an approach to customer relationship management (CRM) that places social media and the data it can create front and center of efforts to build and develop strong relationships with your customers. What Is Social Data? Free to use image sourced from Pexels. Sprout Social.

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How Generative AI Can Uplift Your Voice of the Customer (VoC) Program

Experience Investigators by 360Connext

Voice of the Customer (VoC) programs have leveraged some level of artificial intelligence (AI) in many ways already, including pattern recognition, predictive analytics, and sentiment analysis. for engaging with customers on a more personal level, ensuring they feel truly understood.

Analysis 270
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5 Capabilities of Business Intelligence for Social Media Monitoring and Analytics

CSM Magazine

In this article, we’ll explore five key capabilities of BI that empower businesses to monitor social media conversations, analyze sentiment, conduct competitor analysis, create customized dashboards and reports, and integrate social media data with other sources for comprehensive analytics.

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True Customer Loyalty Starts with The Basics: Which Of These Are You Missing?

InMoment XI

Every company executive will agree that having loyal customers is a key to business success. But what are executives really doing to encourage customer loyalty? Most businesses will point to their customer care training or customer relationship management (CRM) system and count on these tools to build loyalty.

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Understanding the Importance of Social Media Marketing

InMoment XI

Answering a complaint on social media can increase customer advocacy by 25%. Convince and Convert) Customers who feel engaged by companies on social media will spend up to 40% more with them than other customers. High engagement on social media can also positively impact your search engine rankings.

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What is Omnichannel Customer Engagement & How to Improve It

NobelBiz

Not all businesses have the ability or the resources to effectively engage customers across multiple channels. The concept of omnichannel customer engagement has been around for a while now, yet not all companies utilize it correctly or at all. Why is an Omnichannel Customer Engagement Strategy Important for Businesses?

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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

The Importance of CRM Databases in Competitive Analysis Customer Relationship Management (CRM) databases are essential tools for storing and tracking customer information, interactions, and sales history. Customer feedback can help you understand areas that may not be visible through analytics alone.

Analysis 260