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How to Create a Customer Insight Strategy

Lumoa

When it comes to customer experience and your customer insight strategy , it’s no different. What are customer insights? By learning the ins and outs of your customers’ experiences, desires, and expectations of your product you can create a strategy to wow them. Why Build a Customer Insight Strategy?

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Forrester Report on the State of Customer Analytics 2018

CloudCherry

Key Takeaways from Forrester Report on the State of Customer Analytics. The findings of the 2018 Forrester Report on the State of Customer Analytics are based on an online survey in which 144 North American analytics and measurement pros , from a broad set of industries, took part.

Analytics 256
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Not Just Another Blog Post on How to Improve Customer Experience

InMoment XI

We think of integrated CX as the process of creating an omnichannel customer experience through three key steps: capturing integrated signals, creating integrated insights, and taking integrated actions. Shifting to why will drive your team to delve deeper into customer feedback. and thoughtfully help them think differently.

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NPS and Journey Analytics: 2 Key Elements Of Your Customer Insights Program

Kerry Bodine

Typical surveys ask customers to provide the feedback on scales that range from 1 to 10, 1 to 7, and (less effectively) from 1 to 5. Rob’s answer was simple: The data crunchers got statistically better results when they included the zero. Of course, just like NPS, journey analytics isn’t a silver bullet by itself. But 0 to 10?

NPS 120
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NPS and Journey Analytics: 2 Key Elements Of Your Customer Insights Program

Kerry Bodine

Typical surveys ask customers to provide the feedback on scales that range from 1 to 10, 1 to 7, and (less effectively) from 1 to 5. Rob’s answer was simple: The data crunchers got statistically better results when they included the zero. Of course, just like NPS, journey analytics isn’t a silver bullet by itself. But 0 to 10?

NPS 120
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More Than Just Data: Why Actionable Insights Matter

CloudCherry

There’s no question that customer experience (CX) is a data-driven discipline. After all, at the foundation of most CX programs are close-ended surveys designed to capture and analyze customer feedback. And many companies have forged ahead with voice of the customer (VoC) programs, too. Photo by Adam Le Sommer.

Data 218
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15 Amazing Analytics Websites and Blogs Every Data Enthusiast Should Follow

Fox Metrics

Big data has become a valuable part of the business. Most businesses are leveraging data analytics to get insight into who their customers are, what they do, what they want, and how to reach them. In fact, a study by McKinsey & Company found that businesses using data analytics are 7.4