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CX 101: What Is a Cluster Analysis? 

InMoment XI

Confirm the Metricality of the Data. So even if you are working with non-metric data (such as people’s names), you still need to define the similarities in a numerical way (such as by saying that individuals with the same name have a distance defined as 0 and those with different names have a distance defined as 1).

Analysis 529
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NetCNS: a crucial new metric to maximise your competitive edge, by Stephen Hewett

ijgolding

Yet how useful is NPS really, unaided by any other metric, as an effective way of assessing an organisation’s appeal to its customers? Customers of an airline, for example, need a seat in an airplane that will take them safely to their destination on time. A haute cuisine meal on the flight, by contrast, is a want , not a need.

Metrics 256
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Your Top 3 ROI Questions, Answered

InMoment XI

Think of your favorite airline, or an airline that has developed a “good” mobile application. These airlines knew it would be easier and more convenient for their customers to be able to check-in for a flight when they were on the go. Start with a quick win—a straightforward project you can measure the success of.

ROI 493
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10 Customer Service Metrics to Track in 2024

SurveySensum

Now that you’ve understood the need to enhance customer service let’s talk about improving it. — Introducing Customer Service Metrics In simple words, Customer Service Metrics help you gauge the effectiveness of your customer service. Why are customer service metrics important? But why should you focus on them?

Metrics 52
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Customer Service Metrics Guide: CSAT vs. NPS vs. CES

NICE inContact

In a previous blog, I outlined 14 different metrics that contact centers should be tracking to improve customer experience. However, these metrics are designed to influence real-time decision making in your contact center. While CSAT is a transactional measure and NPS is a relationship metric, CES can be either.

NPS 122
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Influencer Marketing Metrics for Measuring ROI

NetBase

Measuring influencer marketing success requires a particular set of skills – skills that go beyond typical ROI savvy, to criteria that specifically relates to influencers. And what’s the measure? And both need to happen before and after engaging influencers, so they have a baseline to measure against. But is it working?

ROI 66
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How Airlines Use NPS to Improve Their Customer Satisfaction Ratings

Retently

“You can’t have a mid-life crisis in the airline industry, because everyday is a crisis.” – Herb Kelleher. Maintaining an airline is a mess. However, in the pursuit of keeping their operational costs lower, airlines often compromise on one element that has become the crucial competitive differentiator – customer experience.