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10 videos all customer experience professionals should watch

Qualtrics

How Great Customer Experiences Keep JetBlue Soaring. The airline industry has a reputation for disregarding customer experience in favor of cost-cutting and profit-boosting measures that come at a cost to their customers. Watch on YouTube here.

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CX Journey™ Musings: Should You Invest in Customer Experience?

CX Journey

It's been a year or more since I've written about the ROI of customer experience. Always good to revisit this topic because it is such a hot one for customer experience professionals. Nothing wrong with that! Executives want to see hard numbers about any investments they make.

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Are You Winning on Purpose?—The Creator of the “Net Promoter” Tells Us How!

Beyond Philosophy

One of the outcomes was Bain now measures NPS in a scientifically rigorous way called NPS PRISM®. Moreover, Reichheld says until you can measure something, you can’t learn and make progress. So, the need to measure is crucial. . Of course, things like “enrichment” are hard to measure.

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The Frontline Experience Gap

Horizon CX

A customer has purchased $4,500 of lumber and doors, three carts full and all is paid for. The customer then waits 40 minutes because only one employee in the store has a key to open the loading door to allow the customer to exit. An airline Gate Agent is asked by a passenger to check-in for a same-day, earlier flight.

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Lose The Fear Of Facial Recognition If You Want CX Improvement

Beyond Philosophy

Airlines use it to help people check in for flights more efficiently, which is of great value to many passengers. To be fair, the airlines are improving their experience with customers by using facial recognition technology. Those benefits should be crystal clear to your customers. Reducing the Creepiness Factor.

Banking 141
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How Do Smart Leaders Create the Best Experiences?

Experience Investigators by 360Connext

It’s only been in the last decade that we’ve seen any companies take the time to proactively think about a customer’s journey, and only within the last 5 years or so we’ve seen a steady expansion of those with “experience” or “customer” in their titles at the upper tiers of management.

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Book Review – On Purpose – Delivering a branded customer experience people love

ijgolding

That is why I also advise people that I am a Customer Experience ‘Specialist’ – not an ‘expert’ – as I believe that anyone who champions a profession should be continually developing their specialism. Continuous professional development never ends!! South West Airlines. British Airways.

Brands 120